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    OBS Consumption Of Urban White-Collar Workers

    2007/7/13 16:31:00 40651

    This year twenty, next year eighteen.

    Nowadays, women are getting younger and younger. 30 year old white-collar women still live like girls.

    They live a girl's life, disguised as a child and pure in temperament.

    Yang Ze, a woman writer in Taiwan, has been summed up as a "OBS woman". This means that the single or non single women of metropolis live at the age of "European Bazan" (the Japanese term for middle-aged women), but still live in a girl's consumption mode.

    This lifestyle is also called "OBS consumption".

    The main target of OBS consumption is about 30 year old white-collar women.

    Advertisers are targeting them, and businesses are racking their brains to retain their footsteps.

    As a result, the content of "OBS consumption" is increasingly rich, beauty, body building, body building and so on.

    In order to break the age limit and prolong their youth, they are working very hard because they already have enough financial capacity to realize their own ideas. They go to the latest beauty salon to make their skin bloom again at the age of 20. They go to the fastest slimming center to wipe out the swarms of their belly. They are willing to buy expensive plastic underwear, so that they will not lose their body to the empty maiden in their clothes.

    So outside work, these women began to relocate their lives.

    They know that young looks can bring many unexpected new opportunities to life.

    The most obvious manifestation of "OBS consumption" is "dressing up".

    Just changed to the powder, green thin skirt with lotus leaves and lace, and was swept in by the surging baby fashion.

    放眼周遭,你甚至?xí)X得“寶貝兒”無所不在,擦肩而過的女孩穿著白T恤配著黑色百褶裙恬淡從容地走在大街上,臉蛋是素凈而不張揚(yáng)的,口紅和胭脂也是若有若無,做過離子燙的長發(fā)筆直垂下或是隨意地扎成一個馬尾,像是剛剛出浴的寶寶般稚嫩柔軟;不遠(yuǎn)處幾個嘰嘰喳喳一起逛街的女生個個看上去像在過“六一”,頭上梳著抓髻或者羊角辮子,別著花花綠綠的小頭飾,身后背著五顏六色的雙肩背包,身上穿著卡通圖案、碎格子、泡泡肩的水果色靚衫,腳上套著憨頭大腦或搭扣或系帶的“寶寶鞋”,加上雪白的及裸棉襪(她們絕不穿長統(tǒng)絲襪),一派純真模樣。

    Looking at the fashion of fashionable women at the moment, you can't tell whether she is a school flower who has just left school or a big sister who has been in the workplace for many years.

    They all say "making women's money is the easiest". In fact, it is easier to make money for a 30 year old woman.

    Although the traces of the years are particularly interested in today's women, 30 years old is not a distinct watershed, but after all, their own understanding, especially the maintenance of the face.

    Ordinary cosmetics such as Lancome and Clinique can not meet the needs of 30 years old, so the deep beauty and beauty has become a new fashion for women aged 30.

    In the beauty parlour, a 30 year old woman will unload all her disguises and enjoy herself.

    The 20 year old girl seems unable to afford such a life.

    As a result, maintenance starts from the face and becomes the most critical step in "OBS consumption".

    They may be baby moisturizing lotion before going out, gentle and comfortable, and the feeling of scratchy skin on the base of crystal clear.

    The mood of a day is gentle and comfortable.

    "OBS consumption" is also shown on diet.

    Bread for breakfast?

    Fried poached eggs?

    No, No.

    They use milk to make a cup of baby rice noodles.

    Light and delicious, nutritious, so that they can provide their morning energy and no excess fat.

    There are vegetables, black rice and egg yolk.

    These foods that make babies smile are also making them feel good.

    In a gathering, thirty of the women in the seat opened and shut up: "we girls..."

    At first, she began to hear that she was feeling too loud, affectation, affectation, and disgusting, but later she thought, "what can't be done?" as long as she really thinks so, this is her personal identity. She uses illusion to get herself psychological comfort and feeling of youth.

    Li, a friend of Li, was searching for a classmate in a box once a day.

    When she compared herself to her mother's photo, she only wanted to see what she looked like. But she had an unexpected discovery. Her 29 year old mother looked younger and more youthful than her 25 year old.

    The difference between the costumes is the second, and the most important is the difference between their mental state and the flavor of the times.

    The most restrained expression of "OBS consumption" is still in good manners.

    When you talk with them, the other side is just smiling and listening, never rushing to express themselves, and not even interrupting or grabbing the topic. When you eat at the same table, every dish you order, they all love to eat. In the mat, you will pay more attention to the dishes that you like to turn to before you. When you check out, you will quietly obey your master's advice. If you go to the singing hall after dinner, young girls may ignore others. They just suck the drinks quietly, as if they did not come to sing, but to listen to the song.

    Until the end, it is hard to be pushed out by the public, but its quality and pleasant hearing are beyond your imagination.

    These good manners and accomplishment are absolutely the result of "recharging" consumption -- charging knowledge of language, profession and so on, and recharging piano, ballet and so on. These consumption make the 30 year old woman have the calm and understanding that ordinary girls can not compare with.

    In fact, youth is not contrary to the maturity of the mind and the growth of experience. Youth means that you have a curious heart, whether you want to be a fresh person, whether you are keeping pace with the times, whether you are willing to make your life fluctuate and full of unexpected changes.

    The development of economy, the improvement of material level, the convenience of information pmission, the pursuit of beauty and happy life, the increasingly individualized way of life encouraged, and the openness and activity of the whole social mentality constitute a fundamental paving and background, which improves the "Youth" index from the whole.

    To women, the fragrance of young roses can linger on their fingers for longer and more delicious.

    They are walking on the road, natural and healthy.

    They enjoy the convenience brought by modern technology, and refuse to encroach on beauty.

    A girl's life is a way for these women to love themselves.

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