Marketers Should Build Up Their Own Brands.

In the general impression, the work of a marketer is trivial, repetitive and mechanical. It is a restless group that is physically unstable and ready to jump. Its survival is closely related to the market environment and the fate of the company. It often subsides in pain and joy when it is helpless, doesn't it?

Around us, there are indeed a number of people, marketing is just a pit station that is helpless to make a living. It really understands the essence of marketing from the essence. In practical work, it does not want to creatively adjust strategies according to market dynamic changes. It only implements mechanically and sometimes blindly.

Once the work is not satisfactory, we immediately think of the next port, so job hopping becomes inevitable.

In this way, many marketers often lose themselves in their personal experience.

What should I do?

Marketers should make a systematic plan for their career and take a careful look at their roles from a strategic perspective. Maybe this is a luxury and fantasy at present.

But think about it, age is not easy, age is often the same as lack of passion and vitality. Although this is unfair, society generally knows this.

Some people feel that marketing is just the carrier of survival. They do not take into account the direction of their growth and development after three or five years. The narrowness of their positioning and the fragility of their roles often restrict their further promotion.

Just imagine that if you only meet a job, you will still copy in the ever-changing market environment, repeat the past, or aim too high, and your regional market is still weak, and you want to seek higher development. In the face of the wave pattern of the Yangtze River and the intense competition in the workplace, what should we do?

In the long run, if you want to take the initiative in the competition and not lose in the years to come, you have to run your own brand.

Managing your own brand?

Marketer?

Yes!

Because this is the objective platform for the diversified development of the market and the reputation platform that must be established in order to catch up with the trend of the times. It includes a combination of social elements such as character, strength, connections and resources.

In my opinion, the following aspects should be consciously accumulated and carried out.

First, strategic planning should be targeted.

Marketing is a profession that faces challenges and temptations directly. It is not only to temper the will, to temper the quality, but also to learn from the way of doing business, which lays a solid foundation for future development. Marketers should have a long-term vision and do not muddle through. When a monk hits a clock, he can only satisfy his own eyes. He can not think of the future space of his own operation. In that case, elimination often does not fall to your body as a result of human will. Therefore, good strategic planning should be carried out.

Two, train people's resources and voice in the industry.

A successful business depends on a single handedly. It can not be a climate when it's alone. It needs collective wisdom and team strength. At the same time, it must be good at making friends and accumulate rich resources in society.

Now that we are in an open era, information flow and cultural flow are constantly stimulating our sensitivity and novelty seeking instincts. We should be good at taking the initiative, attend the meeting consciously in the field of industry, carry out activities and get diversified harvest with people.

Only by having a wide and deep connections, can people express their views in a variety of stages such as social occasions and boldly elaborate their views and ideas, so as to truly highlight their advantages and highlight their own influence.

Three, cooperate with experts.

The active market economy has created the space for marketers to play. If we want to have a good personal brand effect, the best way is to stand on the shoulders of giants and learn from them the spirit of personality with personal charisma. They are good at finding something worth learning from and absorbing from their lives, so as to activate their abilities, so as to broaden their minds and broaden their horizons.

As a marketing person, they should not be able to help others in their own small circles. Instead, they should communicate with and communicate with the well-known experts and real experts in the industry. The two sides should complement each other's knowledge and share their resources. Through good cooperation, we can deepen our mutual understanding and communicate with the famous people in the industry. Then you can really learn the real skills, and further extend their brand effect with their popularity and influence. We should remember that through cooperation with celebrities, we can draw attention from the eyes and attract attention in a short time, so that we can get twice the result with half the effort.

In 1997, the American scholar, MichaelGoldhaber, wrote in an article entitled "the buyer of attention", "getting attention is a lasting wealth.

In the new economy of information explosion, this form of wealth gives you priority in getting anything.

Therefore, attention is wealth in itself.

Four, the spirit of instrument is good.

The market is composed of people, so dealing with people runs through the whole marketing process.

As a marketing person, we must consciously carry out self image packaging when we go out to work and communicate with others.

High spirits, full spirit and confident demeanor often give people a deep impression.

Therefore, dress adornment, conversation and manners often represent personal accomplishment. If you want to be ignored and ignored, set up your personal brand, first of all, pay attention to your image from now on.