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China'S Casual Shoes Will Develop To A Higher Level

2009/5/27 14:29:00 42090

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Shishi clothing City Exhibition Center is full of multi-function hall, "focus on brands, and strive for the future". The 2009 Summit Forum on China's leisure shoes development is held in Boao, the vice chairman of China Light Industry Association, honorary president of China Leather Association, Xu Yong, CCTV brand consultant, Professor Li Guangdou, the first Chinese brand person, deputy director of Quanzhou Municipal People's Congress Standing Committee, Huang Yuan water, Shishi municipal Party committee secretary, Chen Rongzhou, vice mayor Chen Rongzhou of Quanzhou municipal government, Jiang Yimin, leader of Quanzhou practice and guidance inspection team, Shishi municipal Party committee deputy secretary, Dai mayor Huang Nankang, Shishi NPC Standing Director Huang water source, Shishi CPPCC Chairman Ding Jiaquan, and Shishi municipal Party committee deputy secretary Zhang Yishan attended the forum. May 22nd afternoon

This forum is hosted by the people's Government of Shishi and China Leather Association, the people's Government of Bao Gai Town, and Fujian Jin Mai Wang shoes and clothing products Co., Ltd.

Huang Nankang, deputy secretary and deputy mayor of Shishi Municipal Committee, said in his speech that after many years of development, Shishi's leisure industry already had the advantage of first mover, and the two pillar industries of leisure clothing and casual shoes complement each other, becoming the national leisure clothing city and the national leisure shoes production base.

Huang Nankang said that the current international financial crisis has continued to spread and the national favorable policies have been promulgated. We have organized this forum, which is of great significance for guiding the business community to boost confidence and overcome difficulties and promote the development of the casual footwear industry to a higher level.

At this meeting, Professor Li Guangdou, a brand consultant, put forward his own views on the topic of "focusing on brands and aiming for the future". He said that since the reform and opening up, China's market economy has gone through three stages.

The first stage is the product stage, so long as you can produce products, you are not afraid of selling.

But in the second stage, there are surplus products, which need to be sold through marketing means, while the third stage is the brand stage.

Especially in the case of economic crisis, consumers no longer buy anything blindly, and begin to have brand awareness.

In the United States, even salt, flour, rice and so on have brand names. Tens of millions of dollars are also hard to build a brand in the market, because their consumers have a strong awareness of brands, and China also has a very large blank brand area. Li Guangdou believes that the last battle of economic globalization to China is brand war.

He said that the more time for economic recession, the better time to build brands, because at this time, the cost of building brands began to decline, and economists told us that the market economy itself has a cyclical law, so we should be "fearful when others are greedy and greedy when others are afraid."

Nowadays, it is a good time for enterprises to counter cyclical development, find market gaps, and integrate resources to promote products for brand extension.