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China'S Clothing Industry Key Words: Price Rise

2010/2/11 14:48:00 59

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Clothing

Recently, in China

clothing

Some events in the industry have attracted many people's interest.

Taking these events together, we found that the key word was three words - price increases.

Focus on event 1

Recently, a foreign trade on the streets of Hangzhou.

clothing

The store had a "rising price".

At present, Europe and America.

clothing

The reduction of orders affects the foreign trade in Hangzhou.

clothing

Prices generally rose by two to 30%.

In fact, the topic of foreign trade tail cargo has been heard all the time.

Specifically domestic.

Exit

turn

For the domestic market

Market, take Beijing as an example, famous department stores launched many times under the call and organization of the Ministry of Commerce.

Exit

Merchandise sales activities.

Ordinary people even call this activity "the great collection of foreign trade".

From the scene at that time, the effect was pretty good.

Among them,

Exit

Clothing is favored by consumers for its variety of design, excellent product quality and reasonable price.

But with the passage of time, the recent "big collection of foreign trade" in big stores has gradually faded out of people's sight.

The reason is probably directly related to the number of stocks in foreign trade enterprises.

The financial crisis is fierce and China's foreign trade is fierce.

Exit

Enterprises should be the first to perceive.

During the crisis, many of the products sold in European and American markets were left behind in the warehouses of these enterprises.

How to digest these stocks and choose the domestic market is the only way out for enterprises.

After that, with the gradual digestion of these enterprises, foreign trade in the domestic market

Exit

The scarcity of products has become a natural phenomenon.

As we all know, when a certain resource becomes scarce, the prominent reaction of the market is the change of price.

In fact, as early as the beginning of June 2009, the price of foreign trade clothing in some parts of the market had begun to rise, but the price increase remained within 10%.

And nearly two months later, reflected in the Hangzhou market commodity rose to 20 to 30%, speed is not too fast.

Of course, another reason for the increase in prices is also likely to be due to the hot selling of foreign trade exports.

"Rising water prices" is also a universal law in the process of market price formation.

Focus event two

There are media reports about Beijing's vitality Oriental Orient.

Shopping

The centre is reducing market attractiveness because of a sharp decline in low priced goods.

It is rather exaggerated to say that a shopping mall is no longer grand after opening 100 days.

Usually, when a mall starts its business, the shopping freshness caused by the promotion of publicity activities will definitely attract a large number of passengers, and the huge sales performance is also expected.

It is also a natural phenomenon that the subsequent passenger flow and sales volume tends to be gentle.

As long as passenger flow and product price fluctuate within normal range, there is no need to panic too much.

What we are concerned about is how large the low price goods area of a shopping mall should be. This is a problem worth studying.

The number of 90 percent off goods counters in Dongfang was 4~5 while the current quantity is 1, which does not account for much of the problem.

In order to attract customers and open up low-priced goods area, the opening of shopping malls can only be seen as a preview. Imagine a shopping mall with a large business area. Its huge passenger flow is created by relying on four or five low price counters in the district. It is indeed a funny thing.

Moreover, ninety percent off should be a relative concept.

According to the brand, category and product quality, the price of the same ninety percent off will be greatly different.

Although "buying is not as good as selling," consumers will have a relatively correct judgement of their own needs and the price performance of their products.

If we emphasize to expand the size of the low price area in the mall and use it as a shopping mall

Management

The important conditions and indicators of good or bad may be against the real law of the operation of the commercial market.

I remember ten years ago, the shopping center, which opened soon, opened up 10 yuan shopping area on the ground floor of the shopping mall.

Moreover, all the goods in the area are imported from Japan, which is an important measure to create passenger flow.

The short-term effect is pretty good, but with the tight supply, the area has disappeared for less than half a year.

Thus, the core of business is to maintain accurate positioning for a long time.

The changes and adjustments in commodities and prices are normal as long as they are within reasonable limits.

By the way, the key to its survival and development is the continuous improvement of influential brand concentration, good supplier relationship and store service.

Focus event three

Despite the fact that

Anti-dumping

Since the RMB appreciation, shortage of labor and price rise of raw materials and other factors, Jinjiang's export footwear has been developing steadily since 2009. The average unit price of exports has increased by 17.3%, while the number of exports has decreased by 7.5%.

According to the Jinjiang inspection and Quarantine Bureau, in the first half of 2009, the Bureau completed a total of 25631 batches and 197 million 520 thousand pairs of export footwear inspection, with a value of $559 million 870 thousand, and export batches and goods value increased by 3.2% and 8.4% respectively over the same period last year.

Statistics show that the EU is still the largest exporter of footwear in Jinjiang. In 2009, Jinjiang's export volume and value of exports to the EU increased by 18.6% and 18.3% respectively, and exports accounted for 34.2% of total exports, representing an increase of nearly 7 percentage points over the previous year.

leather shoes

Implement

Anti-dumping

The impact on Jinjiang is limited.

In fact, compared with a number of years ago, the average unit price of Jinjiang shoes exports has been greatly improved. What is worth mentioning is that in the financial crisis environment, the average export price of the first half of 2009 can still maintain a two digit growth.

Looking forward to the future, Jinjiang shoe industry is pregnant with huge growth space.