I Am An Entrepreneur &Nbsp, And Do Not Regard Me As A Star Anymore.

It can buy "made in China" in the US, but now it can buy "Chinese brand" in the United States.

At the beginning of the new year, the store opened in the United States. After the sales performance in China has exceeded the sales mark, as a domestic brand, the company has begun to enter the us with the low profile of the originator of the sports brand.

"No" is no longer a simple name, it is becoming the "sign" of the global development of Chinese sports brand.

The integration of "name" and "brand" is not the boss.

I am an entrepreneur.

"I am an entrepreneur with 14 years of business history. Please stop treating me as a star idol." When the old prince of gymnastics stood back in front of the stage, he was not only the "gymnastic Prince" who had 106 gold medals, but also a large number of identities -- chairman of the sporting goods Co., Ltd. In the past, the energetic athlete had already transformed into a businessman with a white face and a face full of vicissitudes.

Born in 1963 to a teacher's family, he began to practice gymnastics since he was 7 years old. When he was 17 years old, he entered the national gymnastics team. Since 1981, the 18 year old man has won the championship in the men's floor exercise, pommel horse and hoisting rings in the World University Games. The gymnastic circles have entered the "age of mercy". He has been known as the "Prince of gymnastics". From 1970, gymnastics began to retire in 1988. In the 18 years' sports career, he won 106 gold medals in major gymnastic competitions both at home and abroad. In 1999, he was selected as "the best athlete in twentieth Century" with boxing champion Ali, king of the ball and flying man.

After leaving the arena, he thought of running a sports school as confused as other athletes. But his coach Li Jingwei warned him that he must have the backing of the economy. This is a stable and long-term development idea. He must rely on the economy to develop sports. So, under the guidance of coach Li Jingwei, he began to enter the business world.

In May 1989, he joined the Jianlibao company, mainly in charge of public relations propaganda, market planning, and organizing sports clothing factories. In the meantime, he succeeded in planning the sale of Jianlibao, which has increased 30 million yuan a year, which was considered an astronomical figure at that time, and his business ability began to attract people's attention and affirmation.

Li Jingwei once had an evaluation of him: he is an athlete, and he doesn't know the economy. To Jianli Bao, I threw him in the swimming pool and let him learn it himself. Young, intelligent, good character, can learn to swim. I'm just looking at the shore and being a lifeguard. When I can't do it, I'll stretch out my hand again. Then I let go and look again. A few times down, he will swim better than me, more than me.

Soon after that, the self built company gradually developed into a more reasonable and scientific public company through a series of business experience. In June 28, 2004, the stock market was officially listed on the main board market. As the first domestic sporting goods brand listed on the market, the opening price rose by 8%. The number of subscriptions sold on the public offering was 132.2 times the total number of the provisional offering shares, and the international placement was about 11 times oversubscribed. It is estimated that its value has exceeded 1 billion 600 million.

Anything is possible

"Everything is possible" can be regarded as the most famous brand slogan of the brand. From the earliest "China's new generation of hope" to "leaving the wonderful to myself" to "I exist in sports", "the beauty of sports" is shared by the world, "excellent and original", to the present "everything is possible".

In 1995, it became the leader of the sporting goods industry in China. In 2005, it continued to maintain its leading position in the industry and its sales reached a new high. In December 30, 2008, in the "2008 world brand value lab annual awards" Campaign sponsored by the world authoritative Brand Value Research Institute, the "brand" was honored as the "most competitive brand list of China" with good brand impression and brand vitality.

In recent years, its business is thriving. Its business is aimed not only at the US market, but also in the increasingly prosperous online shopping market. It is reported that in early March this year, the brand new red double happiness brand and the official flagship store of "Lotto" brand were launched on the mall. This also marks a further escalation of cooperation between the two networks.

In this regard, the director of electronic commerce department, Lin Li once said, "the comprehensive operation of the company's official online shopping channels is an effective support for the company's overall operation system. The cooperation with the network can best reflect the company's overall attitude towards consumers and market oriented, and will further consolidate the diversified brand service consumer's operation mode."

"C is the first key partner of the mall," he said. "Both sides are working hand in hand to develop together," said FO. Based on the valuable experience gained in the field of e-commerce and the good cooperation with the mall, I am confident that the brand of the new red double happiness brand and the official flagship store of the "Lotto" brand will have a bright future.

In the global market business, it is reported that in January 5th this year, the first store in the United States was officially launched in a low profile. The store mainly sells several kinds of products, such as basketball, badminton and Chinese Kung Fu series, which are newly developed. Chinese Kung Fu products are not yet sold in China, all of them are shipped from the domestic manufacture to the United States, and the employees of the stores are recruited locally. Many people in the industry say that this is the "stronghold" of the United States market, which has begun to extend the battlefield to the end of the Chinese market.

The pace of internationalization is not limited to the United States. In 2009, after spending 165 million yuan to buy the badminton brand, Kaisheng began to enter the Southeast Asian market. At present, he has established dozens of stores, not only selling badminton clothing, footwear and ancillary products, but also selling badminton equipment.

The ultimate goal is to become a global brand, "Zhang Zhiyong, chief executive officer, said.

From imitation to originality

C has always been the object of competition between China and the world's shoemaking enterprises. Its founder and C EO knight has proudly said: "the only way to defeat it is to imitate us in a comprehensive and accurate way, and then find different points to break down."

Is it possible? Anything is possible. After successful imitation, he really sought a breakthrough. It has been said that the early stage is to look at the brand and marketing of the society, but it has gone beyond localization because of its localization and excellent creative planning.

In 1990, he founded his own company in Sanshui. Although it was "follow the tiger", at the beginning of its founding, the strategy was different from other domestic sports brands. He paid great attention to brand marketing, and explicitly positioned himself as a brand management company, and spent all his energy on brand management. As the world's top athlete, its brand has been closely linked with Chinese gymnastics and Chinese sports from the very beginning, and he has made full use of his reputation. The company has just started working closely with the Chinese Olympic Committee, and has spared no efforts to sponsor various events and gradually set up a brand image on the athletic field.

The imitation of brand marketing is not sustainable, such as the marketing way of "celebrity endorsement" and the capital mode of "light asset operation" itself can easily be duplicated. If we want to have long-term development power and advantage, we should not neglect the ability to plan creativity. Some analysts have pointed out that despite the brand names such as "Qi" or "Xi", they have better external resources than those of the company, such as having the best sports resources in the world and the resources of marketing advertising companies, but the planning creativity of the company is not to be underestimated. It is one of the success to win the hearts of the people.