Garment Industry Needs Innovation Alliance To Shorten Production And Marketing Cycle

Today, with the rapid development of the garment industry, if a company wants to be strong and big, the product is always new and the business is evergreen, this is a popular saying in the business world.

Get rid of "epidemic lag syndrome"

  　　  在中國國際時(shí)裝周上，七匹狼與歐洲、美國代理公司簽約，進(jìn)入歐美一線時(shí)尚市場(chǎng)。高端渠道打開了，七匹狼董事長(zhǎng)周少雄同時(shí)認(rèn)為，這對(duì)七匹狼品牌和產(chǎn)品都是個(gè)不小的壓力，“壓力主要在于競(jìng)爭(zhēng)中其他國際品牌的影響力和產(chǎn)品的創(chuàng)新性。”國內(nèi)外一些百年老字號(hào)企業(yè)之所以長(zhǎng)盛不衰，就在于不斷強(qiáng)化產(chǎn)品創(chuàng)新。

  　　  類似的壓力在泉州服裝業(yè)界也普遍存在。一直以來，聘請(qǐng)韓國“高級(jí)短工”的企業(yè)針對(duì)某一個(gè)具體項(xiàng)目或某一個(gè)技術(shù)難題進(jìn)行短期合作，暫時(shí)解決了本地中小企業(yè)缺少名設(shè)計(jì)師和高水平技術(shù)人員的難題。但另一方面，設(shè)計(jì)理念卻一直效仿歐美，尾隨歐美，致使服裝企業(yè)在國際市場(chǎng)的競(jìng)爭(zhēng)力和銷售范圍十分有限。隨著國際品牌進(jìn)入國內(nèi)，內(nèi)外銷企業(yè)在時(shí)尚方面都處于競(jìng)爭(zhēng)的劣勢(shì)。 如何從根本上解決這一問題？華僑大學(xué)工商管理學(xué)院張向前教授認(rèn)為，由于國內(nèi)企業(yè)創(chuàng)新力不足，所以要提高創(chuàng)新能力占領(lǐng)國際中高端市場(chǎng)，必須經(jīng)過從“與國際企業(yè)合作研發(fā)”到“在國外建立設(shè)計(jì)中心”，再到“真正占據(jù)國外終端市場(chǎng)”的過程。

In the international market of strong hands like Lin, in order to ensure the sustained competitiveness of channels in the market, many enterprises began to make new achievements in product innovation.

In Zhou Shaoxiong's view, as for entering Europe and the international market, in recent years, we have been working with French fashion designers to improve fabrics, styles and products. It is precisely because we see that the innovative products of enterprises have advantages in the European and American front-line market.

By hiring a senior designer of Spanish brand children's clothing as the design director of the company, the design workshop will be pferred to Europe to combine the Chinese elements with the world fashion elements. Zhao Jianhe, chairman of Green Group Co., Ltd. said, "this will avoid" second years before the popularity of Europe and America will become popular in China ".

Innovation Alliance shortens production and marketing cycle

   　　 日前，石獅一布業(yè)企業(yè)接到浙江一家品牌服裝企業(yè)訂單，生產(chǎn)一款新型面料，因怕新面料被更多服裝企業(yè)使用，對(duì)方要求一周內(nèi)供貨。現(xiàn)在，這樣的情況在市場(chǎng)中頻頻出現(xiàn)：下游企業(yè)需要原材料快速研發(fā)、投產(chǎn)，但由于上游布料企業(yè)自身研發(fā)新產(chǎn)品能力不足，企業(yè)接到訂單后不乏欣喜，可總是感到力不從心。

  　　  “當(dāng)前的服裝競(jìng)爭(zhēng)變化很快，服裝企業(yè)要求布料供應(yīng)商盡量縮短周期，對(duì)新型面料的采用更講求一個(gè)‘快’字，這迫使布料企業(yè)在研發(fā)新產(chǎn)品方面快速反應(yīng)并及時(shí)供貨。”石獅市布料同業(yè)公會(huì)會(huì)長(zhǎng)洪明向介紹說。

The advantages of stone lion cloth production enterprises are pure cotton products, but at the present stage, the market sales are very good, many enterprises have little production. In addition, the current cotton and silk, silk or single wool blend has become a market trend, under the premise of controlling the cost of research and development of these new products, only a few small and medium cloth enterprises are difficult to complete.

Hong Ming said: "if the advantages of the upstream and downstream enterprises are integrated, we can effectively utilize resources to promote the development of the products."

In order to form better industry collaboration, many Shishi enterprises have formed "industrial alliance", that is, cloth research and development trade enterprises form partners with upstream spinning and weaving and dyeing and finishing enterprises, providing design samples, processing quantity and quality requirements, weaving and dyeing enterprises guarantee delivery time and quality, and form an industrial alliance to jointly cope with risks and quickly develop more competitive fabric products.