Xiaoshan Garment Enterprises Expand Their Influence By Expo

　　近日，蕭山區的某公司里，工作人員正忙著對5000件服裝進行裝車。這批服裝將在當日發往上海，提供給世博會期間的安保人員和廚師。據了解，世博會期間，這家企業搶下了1300多萬元的服裝定單，如今這批服裝已經陸續運往上海，亮相世博會。

In recent years, Xiaoshan's clothing enterprises have stared at a major event. Beijing's Olympic Games, gods seven, Canada Winter Olympic Games, Shanghai Expo and other events and activities, Xiaoshan's garment enterprises have won the share.

    　　世博會的工作服注重特殊需求

Wan Haiyan, the company's sales manager, said that the company had seized orders from forty or fifty enterprises that were competing in China at the end of last year.

The total price is about 13000000, involving 7 varieties, including World Expo volunteers, security personnel, engineering and technical personnel, chef, restaurant attendants and other staff jackets, T-Shirts, hats and belts.

Compared with other work clothes, World Expo clothing has higher requirements on dustproof and mosquito repellent functions.

Wan Haiyan said that during the summer of World Expo, there were more mosquitoes, so the buyers asked the clothing to have the function of preventing mosquitoes, and many materials should be purchased from abroad.

In addition to mosquito control, volunteer clothing also has special requirements for ventilation and dustproof.

At the same time, according to the working characteristics of clothing personnel, the clothing function is also different, for example, the vest of the security personnel should have the effect of reflecting at night.

    　　蕭山企業盯牢重大盛典為賺名聲

For this enterprise, World Expo is not the first time to compete in the international grand ceremony.

As early as 2008, it began to participate in the production of Olympic costumes. Many of the staff of the "God seven" launch center were also uniformed from this enterprise.

Apart from them, some clothing enterprises in Xiaoshan have also focused their attention on international and domestic large-scale events.

At the Winter Olympics in 2010, the Xiaoshan Dali Garment Industrial Co., Ltd., in the town of Yi Qiao, took 100 thousand orders for work clothes. Not long ago, the company robbed the London Olympic Games 3 million 300 thousand sets of work clothes order.

"In fact, the profit of clothing production like Olympic Games and World Expo is very low."

Zheng Zhien, chairman of the company, admitted that compared with other orders, the profits of clothing orders in major events were less.

On the one hand, because of the large number of enterprises participating in competition, everyone will lower the price. On the other hand, such activities can often make an enterprise quickly start branding, and even some enterprises are willing to lose money to earn a shout.

"For my group of Expo costumes, part of it is to lose money."

Zheng Zhien said, even so, enterprises are still very willing to participate, because participation in such activities, the brand benefit is huge.