• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Brand World Cup Marketing

    2010/4/16 18:16:00 62

    Lilanz

              


    From the presentation of the World Cup Program advertisement resources briefing held by CCTV recently in Xiamen, it is learned that the appearance of Quanzhou brand will emerge in the world cup.


     

    From the presentation of the World Cup Program advertising resources briefing held by CCTV in Xiamen recently, Jordan, such as del Hui, Anta, XTEP, and so on, has signed the relevant advertising resources of the world cup, and the appearance of the Quanzhou brand will appear in the world cup.

    In addition, the author also found that some enterprises began to be more rational in the marketing of international competitions and no longer follow suit.


    According to the insiders, there are 24 matches in the world cup in South Africa this year, of which 10 match days are broadcast live at 19:30 in Beijing time. There are 21 match days at 22:00, and the "jet lag" is better.

    Therefore, enterprises that want to enhance their brand awareness with the help of the world cup are eager to fight for the first time.


    "Seeing the world cup's brand influence, the World War of marketing of Chuai enterprise has already begun at the end of last year. For example, del Hui has spent about 20000000 yuan at the end of last year to win the advertising right of cctv world cup.

    Anta, XTEP and Jordan signed the world cup related advertisements with CCTV late last year.

    Insiders told Mr. Wang to the author.


    Hu Chucheng, the vice president of the company, told the author that the goal of the company is to lock in business people, while business people love football very much.

    During the world cup, he will consider putting in a certain amount of advertising and feeling the world cup with the target audience.

    Su Zaiquan, manager of Xiamen China brand, said that after all, the world cup is a major international event. Xiamen China will enhance its brand promotion efforts by leveraging the platform of the world cup.

    Xoceco has a branch in South Africa, where there are production bases and sales channels, so it is sure to advertise locally.


    In the interview, the author also found that Quanzhou enterprises with many years of sports marketing experience began to hold a rational attitude towards the marketing methods of heavy investment in international competitions.

    The relevant points of the nine Muwang Wang said that the focus of the world cup is three-dimensional. They will formulate a suitable promotion plan according to the long-term strategy of the company's brand. They may avoid positive confrontation and make articles from the regional and terminal.

    Some enterprises say they will not adopt a single advertising bombing, but adopt a comprehensive marketing strategy.

    For example, around the world cup, a series of activities such as public relations and sales promotion should be carried out to deepen the connotation of enterprises.


     

    • Related reading
    Read the next article

    Anecdote? Smuggled Clothing Legally Admitted To Fake Brand-Name Clothing Store

    Anecdote? Smuggled clothing legally admitted to fake brand-name clothing store

    主站蜘蛛池模板: 男人和男人一起差差| youjizz.com中国| 麻豆福利在线观看| 日韩爽爽视频爽爽| 国产在线观看无码免费视频| 久旷成熟的岳的| 韩国理伦大片三女教师| 日本免费高清一本视频| 国产亚洲精品aaaaaaa片| 久久国产乱子伦精品免| 蜜桃成熟时1997在线观看在线观看| 日韩一级电影在线观看| 国产亚洲日韩在线a不卡| 久久er这里只有精品| 美女让男人捅爽| 少妇高潮惨叫喷水在线观看| 免费激情视频网站| 99久久99久久免费精品小说| 欧美猛男做受视频| 国产福利影院在线观看| 久久精品日日躁精品| 野花社区在线观看www| 成年日韩片av在线网站| 农民工嫖妓50岁老熟女| 99精品视频在线观看免费播放| 波多野结衣种子网盘| 国产精品女上位在线观看| 亚洲AV一二三区成人影片| 青青草99热这里都是精品| 扒下老师的黑色丝袜桶她| 免费的a级毛片| 7777精品伊人久久久大香线蕉| 欧美三级在线观看黄| 国产国语对白露脸正在播放| 中文字幕无码乱人伦| 男女一区二区三区免费| 国产精品高清一区二区三区 | 久久精品国产欧美日韩| 色婷婷丁香六月| 天天操天天干天天射| 亚洲国产模特在线播放|