WGSN Analysis Of Future Sports Apparel Popular Force

The world's leading fashion industry online consultancy and trend analysis service provider, British WGSN, has exclusively decrypted the latest sports and fashion trends during the fourth Asian international sporting goods and Sports Fair (ISPO China 2008) Symposium. It points out that 2009 Spring / summer sportswear colors will be constantly deducted and pformed in the five levels of tranquility, vitality, peak, joy and cutting-edge. Sportswear is no longer limited to sports fitness purposes, but will also become an important element of daily dress.

In addition, the most popular forces and inspirations in various fields, including retail, products, location, drawing and art, will have a profound impact on sports apparel in the coming quarters.

09 spring and summer sportswear will turn to warm colors.

Pure neutral tone

With the pace of Olympic Games approaching, China's fashion industry will soon usher in a new sports craze.

WGSN held a symposium on WGSN sports at the China International Exhibition Center in Beijing recently. It closely exchanges with the domestic fashion industry personnel, 2008/09 sports clothing color information, important seasonal dynamics and the seven most inspirational hotspots, deeply analyzes the close relationship and interaction between sports and fashion, and tries to boost the rapid development of China's sports and fashion industry.

Mr. Ge Wei Wei, general manager of WGSN company in China, said: "the color of sportswear in spring and summer in 2008 is dominated by cool colors, emphasizing the leading effect of dark blue.

The main colors of spring / summer in 2009 will turn to soft and bright warm tones and pure neutral tones.

Fine cream yellow, fresh apricot and bright coral shadow will become the dominant color of the season.

Starting from the unexpected color clash and mixed rubbing sensation, a more intelligent and more cautious new color usage trend will continue to prevail in the next few quarters.

Outdoor activities stimulate the inspiration of colors, and use a lot of neutral colors in rock carving watercolors with cold metal backing.

The novelty of color combinations and the lack of enhanced color create a fresh and refreshing shade.

We hope that this tone can inject fresh vitality into the outdoor sports apparel market and become a new driving force for the development of the whole sports apparel market. "

Perfect combination of sports elements and fashion trends

According to the WGSN authoritative report, sports fashion is no longer the perfect figure on the T stage. Its style design has gradually penetrated into everyday life and has been presented in people's clothing and cap.

Sporty men's wear casual sleeveless tops, sleeveless T-shirt, long jumper, hi-tech Hoodie, asymmetrical jacket, high-tech pants, sagging shorts, waist vest, sportswear, beach wear, beach jacket, short jacket, T style dress, textile hot pants, elastic shorts, short pants and short pants are all the highlights of the 2009 Spring / summer costumes, which not only highlights the popular features of the season, but also a classic example of the perfect combination of sports elements and fashion trends.

And the three leading fashion trends that will soon become popular in 2008/09 autumn / winter sports will be fully deductive in fashion and daily life fashion trends and become the focus of clothing and related product information.

The cutting-edge expresses a controlled balance of emotions, the core strength and solid and natural materials are the key.

The messy style is to add dark and knitted edges in simple and alternative clothes.

Variety is a kind of mood that emphasizes instant beauty. It is reflected by the changing seasons and glossiness.

WGSN also looks at the most popular forces and inspirations such as the retail industry, graffiti art, low fidelity / high technology, bicycle Renaissance, long board surfing, jewelry collection and twin fashion. These are the elements that influence the future sports apparel.

"Nowadays, fashion is closely related to sports.

Driven by the common role of fashion and design trends and the new interest in fitness products and the awareness of market potential, the design of sporting goods stores has been changing in two different directions - small, fine, or large.

Retailers are eager to listen to the professional guidance of traditional sportswear retailers in shopping when they are familiar with the classic trend.

Sportswear retail stores or clean, modern aesthetic, or rather strange and innovative feeling, and display beautiful products in a beautiful and artistic atmosphere is also one of the ways retailers satisfy customer needs.