2010 After The Sudden Emergence Of Jinjiang's Children's Shoes Industry?

In 2009, under such a background of economic downturn, the Jinjiang River Basin Children's shoes The industry is extraordinarily active and has become a shining beauty of Jinjiang's China shoes capital.

Passed financial crisis The marketing of many adult shoes is no longer so spectacular. Children's shoes But there is room for voicing. Last year, standing on the billboards in the streets of Chai Tai, you could easily see a spokesman for a certain office. Children's shoes The "notices".

Although the marketing method of "child star + advertising" is a bit extensive, it is one of the ways to rapidly improve brand awareness in the short term. What follows is a series of marketing tools, but how does it reflect Kasiron's entertainment taste? How to highlight POOVE's professional sports? Jinjiang Children's shoes It can be said that "Eight Immortals cross the sea, each shows its magic power". It can only stand out for all brands.

However, the group marketing events of these children's shoes industry are not accidental in the industry. Behind this prosperous phenomenon, we are pleasantly surprised to find that financial crisis The advent of the product has accelerated the change of the life cycle of China's children's shoes industry. After a long period of accumulation, it finally made a qualitative leap to an industry from an accessory category of adult sports shoes.

Whether it is the emergence of market segmentation, the brand personality is becoming more and more distinct, or the trend of integration promotes the channel transformation. In succession, this opportunity is used to integrate channel resources, from the popular business circle to the counters of department stores. The monopoly system of children's shoes industry in Jinjiang Basin has taken a solid step.

"At present, many children's shoes enterprises in Quanzhou may have considerable competitiveness in a certain aspect. For example, POOVE's channel construction is relatively good, helping Deng to take the lead in the field of product research and development, and the marketing system of friends is relatively sound, but compared with adult shoes, the overall competitiveness is still a big gap." One industry insider said.

　　 Editor's note: in a word, the children's products industry in Jinjiang is in the early days of the sporting goods industry. Of course, a good start is only half the battle. The children's products industry in Jinjiang is hungry for leading enterprises like Anta and XTEP to lead the development of the whole industry. Looking forward to, in the near future, Jinjiang children's products industry can become another industry card of Jinjiang.