Chinese Shoe Companies Enter Tennis Market, Tennis Stars Are Popular.
At the same time, it is the first two Chinese brands to take part in the international tennis market. Lining now owns Ljubicic, Yang Zonghua, Yan Zi and the newly signed Peng Shuai. Through the cooperation with ATP, he has twenty top 200 players in the world, and Anta has Jankovic and Zheng Jie two stars.
And a few years ago, people thought that Chinese brands were only capable of signing veteran veterans, newly born newcomers and local stars at the peak stage. At least, last week's Wells station in Indian proved the success and eyesight of Chinese brands.
As Ding Li, manager of sports marketing department of Li Ning Co, said, "the performance of the players is very normal. The temporary downturn is not a downhill way. Ljubicic's brilliance proves the truth of the sports world."
Chinese brands, which aim at the international tennis market, are not only two, Hongxing Erke, 31st degree, noble bird and del Hui have been involved in tennis in various ways in recent two years. This not only proves the increasing influence of this sport in China, but also makes the "Chinese power" in the tennis world more powerful and complete. When reporters interviewed Zheng Jie at the Australian Open tennis tournament at the beginning of the year, she once analyzed that it is a systematic project for Chinese tennis to win respect in the world, which requires not only top stars, but also top competitions, fans, related brands and professional media.
If Chinese brands continue to develop in the next few years, as we have in the past few years, we may be able to imagine when there will be two Chinese brand spokesmen meeting at the finals in a high-level event like Indian Wells.
Source: Sports Weekly
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