German Fashion Men'S Shishi Flagship Store Opens

　　5月1日，HOPERISE位于石獅振興路的旗艦店盛大開業。

It is understood that HOPERISE fashion men's wear originated in Germany, and entered the Chinese market in 2007 and showed rapid expansion. At present, there are nearly thirty HOPERISE franchised counters in the country.

According to Zhang Ruibiao, director of HOPERISE brand, unlike other leisure fashion brands, HOPERISE is positioned in the middle and high-end market when it starts, and the terminal promotes life hall and large flagship store, which aims to lead a leisure and fashionable lifestyle.

"Positioning in the fashion leisure style is to publicize the personalized proposition, so the marketing strategy we are going to adopt is definitely different from the traditional one.

Not only is the product differentiated, but the key is differentiation in brand culture, marketing mode and so on.

Zhang Ruibiao said that the connotation of HOPERISE products is healthy, comfortable, simple, pure, personality and introverted, which can meet the clothing demand of 25 year old -42 years old who are eager for fashion and deep introverted temperament.

Its brand advocates a positive attitude towards life, and it is also a fashionable brand pursued by a successful and passionate man.

It is understood that the HOPERISE designer team from Germany, Italy, Britain and other countries.

These foreign designers have controlled fashion trends and fashion elements, and developed products in combination with domestic market demand.

The design of HOPERISE is headquartered in Germany, and its products are packed with German popular elements. This is the brand characteristic we want to emphasize. It is a unique German gene - rigorous, restrained and smart.