Eight Highlights Of World Expo Fashion Fabrics

Highlight one "Erdos needle" erect eternal landmark

On the current World Expo textile and garment enterprises can not ignore the "bright spot", should be "the needle of Erdos".

Many Expo pavilions will be cleared after the end of the Expo, while the "needle of Erdos" will become the eternal landmark in the future to overlook the Huangpu River in Shanghai and World Expo.

Originally, "the art of the world - 2010 Shanghai World Expo Expo Axis sculpture gallery, International Sculpture Exhibition" is one of the main items of Shanghai World Expo art exhibition in 2010.

The sculpture exhibition is located in one of the most important permanent buildings in World Expo, which is 1.45 km long, and remains in World Expo after its completion.

Among the 20 works of the exhibition, 9 were donated by the World Expo organizing committee to World Expo.

"The needle of Ordos" is one of them.

The 12 meter high steel needle, also known as the "extension space", was designed by Liu Jianhua, a famous sculptor and social critic.

Among them, there is also the implication of China's confidence as a major textile and garment giant.

Highlights two 361 degrees for volunteers to dedicate "one more love"

What impressed the people of Shanghai is the blue T-shirt uniform of volunteers on the street.

These children get up almost at 4 a.m., and arrive at 6 o'clock as the "principal partner of China's volunteers in World Expo, Shanghai" in 2010. The 361 degree (China) Co., Ltd. organized the Shanghai World Expo volunteer equipment and theme song on the theme of "Pujiang's heart of volunteers", officially released the Shanghai World Expo city volunteers clothing, and explained the design concept.

361 degrees, as China's 2010 Shanghai World Expo volunteer chief partner, adhering to the brand spirit of "more than one love", will provide 130 thousand sets of equipment for volunteers of Shanghai World Expo city volunteer service station.

During the Expo, city volunteers will set up volunteer service stations in World Expo, such as airports, hotels, commercial outlets, tourist attractions, catering accommodation, cultural activities venues and important pport hub areas, to provide civilized and promotional services, information consultation, language plation, emergency rescue and other volunteer services for visitors to the Expo.

And 361 degrees in this huge system engineering, has won more young consumers' "marketing experience".

Highlight three: "city" and "life" by the United States.

Because the theme of this year's Shanghai Expo is "Better City, better life", which has something in common with the brand "ME&CITY" urban concept. Therefore, it has been suggested that "ME&CITY" brand as the naming exhibitor of the private enterprise pavilion will participate in this event. I hope that the new brand of the American Museum and World Expo can find some better fit points to demonstrate the integration of urban multiculturalism, show the "ME&CITY" brand's understanding of the city and life, and let the world understand the current Chinese clothing industry and the Chinese people's thinking through its own local brand.

Zhou Chengjian believes that the "ME&CITY" as the title of exhibitors of private enterprises is somewhat inappropriate. As a new brand, "ME&CITY" is relatively small in scale, and the input and output are not directly proportional. On the other hand, the "ME&CITY" brand is still too young, and there is still a long distance from the excellent enterprises such as Alibaba. It is also just beginning in the industry, and it can not afford the heavy responsibility of the representative image of the private enterprises. Finally, it decides that the "ME&CITY" brand will not participate in the naming, but Metersbonwe will take part in the participation of the 16 exhibitors at the enterprise level.

In addition to participating in the private enterprise hall, it is reported that the ME&CITY brand also provides sponsorship for the participating journalists.

Highlights four Su Hao fashion "Qingming Riverside"

The Red Oriental Crown, which is rich in Chinese elements, is the National Pavilion of the host country. What kind of exhibition will be displayed in the brackets building to deduce the Chinese wisdom in urban development?

And how to choose the Chinese treasure as the treasure of the town hall can complement the shape of the Oriental Crown. These questions have always been called the mystery of the Chinese Pavilion.

With the launching of the Expo trial operation, "Qingming Riverside", which is the treasure of the town hall in China Pavilion, highlights the "Chinese wisdom", which is more than 100 meters long and 6 meters high in the animation version of the Qingming River map. The whole activity screen takes 4 minutes as a cycle to show the city's day and night scenery, including 691 characters in the daytime and 377 characters at night.

The animation version of the riverside map of Qingming River has brought shock to visitors and caused visitors to buy the related products of Qingming Riverside.

Jiangsu SOHO International Group, as the 2010 Shanghai World Expo franchisee and retailer, has developed a limited edition of the Expo licensing product - silk brocade painting "Qingming Shanghe".

The painting is made from the world's first invention patent, "high-density full imaging and Simulation of color silk weaving technology", breaking through the limitations of traditional brocade technology, using the most advanced electronic jacquard equipment in the world today, and weaving it with 100% high-quality natural silk. It has been carefully produced from dozens of processes through raw material selection, process design, weaving and so on.

The silk brocade painting "riverside on Qingming" coincides with the theme of the pavilion of the Expo China Pavilion. It is also a treasure of the Ministry of Commerce as a gift to foreign guests and has a valuable collection value.

Sales in the Expo franchise store are very good, and are well liked by people from home and abroad.

Highlights five Donghua University design uniform for host Pavilion

The clothing of all staff, ceremonial staff and volunteers of the Shanghai Pavilion in Shanghai, World Expo, 2010, China, was released at Donghua University 8 days ago.

Experts from Donghua University said that the design of each category of World Expo professional uniforms includes many sets of costumes and accessories, together with a total of more than 30 sets.

All categories of professional wear are long and short, covering the three seasons of spring, summer and autumn.

These World Expo professional clothes integrate into the seven or eight patents of Donghua in textile, dyeing and finishing, and have rich scientific and technological content.

For example, some summer clothing has the function of mosquito repellent. The secret is that its fiber contains special microcapsules, which can be continuously dispersed to achieve mosquito repellent effect.

Hi-tech also makes the professional clothes more comfortable, beautiful and durable.

For example, a volunteer's summer T-shirt is used for fast drying, moisture absorption, sweating, anti wrinkle and UV resistant fabrics. The rain proof jacket is waterproof, sweating, and is very portable and can be folded into the bag of the size of the palm.

Researchers at Donghua University have integrated the design of volunteers' hearts in the design of volunteers' costumes.

The uniforms of receptionists and concierge personnel adorn the neckline and cuffs of the women's clothing, or make them into flower buttons, which are printed on the shirt shades, vividly displaying the regional cultural characteristics of World Expo.

Highlights six Shaoxing elements in "Yong Tong printing".

World Expo is gratifying that Shaoxing people in this "big exam", has a good performance, to show the world is the "Shaoxing element."

Winning the World Expo ticket and having an international exhibition stage of more than 300 square meters, Zhang Chuanxing, the head of the company, has done a lot of business during the "Yong Tong printing" digital printing exhibition.

This collection of all the works of Zhang Chuanxing since he joined the digital printing business in 2008: thousands of masterpieces, such as "boundless love" and "large scale sports painting long scroll of China Century Light".

"We must show the quality of Chinese culture and modern technology to the world."

On the side of Zhang Chuanxing, he showed reporters a piece of silk scarf with Shanghai logo Oriental Pearl Tower and World Expo national exhibition hall. The paintings of the famous silk paintings of famous calligraphy and art, such as Fu Chun Shan Ju Tu, Tang Taizong and reappearing Lanting Pavilion, are very realistic and unique with Chinese elements.

This is precisely the key highlight of Shanghai World Expo's admission tickets.

Highlights seven gage makes World Expo lower carbon

Wang Yanzhu told reporters that "gage" became a licensed product manufacturer in World Expo, Shanghai, and was very grateful.

Six months ago, Shishi gage could be described as a "busy" word.

The production workshop carried out a "car fight". Chairman Wang Yanzhu was busy leasing production workshops and adding production lines to produce clothes specially for "Shanghai World Expo".

It is said that gage's T-shirt fabrics are mostly environmentally-friendly products made of natural plants such as Sorona, natural colored cotton, soybean protein fiber and so on, which are suitable for the current international "green standard" requirements.

It can be said that "gage" in this World Expo marketing strategy can be said to have played a green card.

In recent years, gage company, which is the main product of T-shirt, has been innovating, and has developed mercerized cotton shirt fabric and mercerized cotton jacket fabric.

The new fabric promotes the upgrading of the product, and also brings the obvious improvement of the added value.

Now, not only some famous brands inside and outside the province, such as "nine herd king" and "Li Lang", have come to gaiqi to make T-shirts, but also the labels of famous international brands such as LACOSTE in France and BOSS in the United States have been attached to the T-shirt of the company.

Wang Yanzhu presented to reporters with a glowing face.

Highlights eight Saint David's winning with national elements

Zhang Aimin told reporters: "the San dwei brand can be selected to make a ceremonial uniform for the Fujian Pavilion in World Expo, all because of the traditional Tang style that the Santa Fe brand has always respected."

In Fujian, a big province of clothing and textile industry, there are many brands of seven wolves, Jin Ba, Qipai and AI dendu, which sell more than one billion these year. There are many fashionable brands like Mark Ed Faye, CABBEEN, and dances with wolves. However, St. David's got the opportunity to cut World Expo at a small cost, which can be said to be a blessing.

Zhang Aimin, President of San Davy, about the two cards of brand marketing has become the two trick for small and medium-sized brands to enter the World Expo. One is the Tang costume marketing and the other is the calligraphy marketing.

In this regard, Zhang Aimin explained: "from the APEC conference to World Expo, Tang costume charm will not change for ten years, and it will become more prosperous in the future."