Marketing Expert Interpretation Of Wenzhou Leather Shoes Development Strategy In 2010
World clothing shoes and hats net
Two
month
Twenty-two
Daily News
In
Twenty-one
Beginning of the century
Ten
In the year, we are delighted to see that several excellent leather shoes enterprises in China shoes city have successfully passed by Wenzhou.
Ten
Year,
Fifteen
Year,
Twenty
Year,
Thirty
In the past decades, in the decades of industry baptism, many twists and turns have also been made. Many of them have acquired a certain scale of retail terminal network and marketing success and loss cases. These are valuable treasures of leather shoes brands and become the leading force in the footwear industry.
The power of leather shoes in Wenzhou
The second in twenty-first Century
Ten
In, Wenzhou leather shoes enterprises will have a new movement to change the broken situation: after thirty spring and autumn precipitation, the Kangnai will start the new voyage again after the wind and the waves.
Such as AOKANG, red dragonfly and other Wenzhou shoes brand, the number of national terminals exceeded.
Three thousand
Home, if they
Two thousand and ten
When listed in Wenzhou, the strength of capital will be larger and larger at that time. Like the pattern of the five Horse Street and nearby business circle in Wenzhou, it will go to more prefecture level cities. The development of China's first tier cities will no longer be a big problem for the leather shoes enterprises in the city.
Yi Kang, spider king and other leather shoes enterprises run the streets and stores in the county and City Stores for all to see. They also have the strength to continue to innovate and go smoothly for the next ten years.
In addition to the above brands, such as Kangnai, AOKANG, red dragonfly and so on, there are also Thai, Jill, and so on. More Wenzhou leather shoes enterprises are holding together, this is the strength of Wenzhou leather shoes.
More industry authority voices will come from
China shoes Wenzhou plays.
With the development of shoe marketing in Wenzhou, it is not difficult to find that the funds of Wenzhou leather shoes enterprises are not very strong, not to mention the successful introduction of advanced management processes. So, in the past few years, Wenzhou leather has been very successful.
Shoe enterprises have been growing restlessly. In the second ten years of twenty-first Century, leather shoes enterprises will no longer be restless, but will gradually approach peace and maturity.
Because with the power of capital, money will not be a problem.
With the experience of opening a shop in the first tier cities, many of them will be promoted on a higher platform after the competition with the opponents and experts in the top cities. The bottle strength problems that have been encountered before will be improved, and the maturity charm of Wenzhou leather shoes will conquer more consumers in China.
channel
Whether it is the peak or low period of development of the industry, whether it is the international financial crisis or the impact of domestic macro policies, the development of leather shoes terminals in Wenzhou has expanded from quantity replicating to the stable concentration of quality at the level of chain monopoly, and then returned to the upgrading and pformation of the quantity scale. This path will become the development skeleton of the shoe industry's brand development in the future.
In addition, the leather shoes industry has diversified extensions to department stores, shoe cities and online shopping malls, and the market share of domestic sales will have a new "partition".
The author believes that the success of channel and terminal operation comes from the strength of continuous accumulation, management and management and the cooperation degree of trinity of business agents and terminal businesses, as well as the precondition of marketing mix and the rapid reaction of industry chain.
The industry is "shuffling", we should also be good at "washing shop", "a tiger's strength far exceeds."
Twenty-six
"A cat", we must open up shop, learn to integrate themselves, but also to be good at integrating other people, because terminal integration warfare is no longer a contest of homogenization marketing means, but a comprehensive factor to win the competition, turn zero into whole, become miscellaneous to fine, realize the value of the carrier delivery.
Therefore, in the next
Ten
In the year, leather shoes operators must make bigger and stronger market according to the brand strategy and the idea of agent regional planning. For dealers who do not attach importance to brand management, the brand operators must lead through long-term training and sample list, or direct or joint venture, or win new cooperation mode with other brands, so that the brand must take off at the terminal. We must grasp the "three steps": starting point, starting and taking off, these three steps are interlinked in "quantity".
---
quality
---
In the process of negating negation of quantity, the operation status of shoe terminal is deduced, and this span even needs.
Ten
It is more than two years before we get to know.
Regional middlemen bear the responsibility of building a front-end market. The size and quality of shoe terminal operation are related to the development destiny of the brand. This problem is of great significance, which should arouse the attention of our leather shoes enterprises.
Brand promotion
Two thousand and ten
In addition to brand advocacy in the media investment, many brand strategy departments will launch brand new ideas, publicize the brand spirit, highlight brand vitality, and launch a series of creative ideas to seize the customers' mental resources.
In the construction of terminal image, leather shoes enterprises will launch a series of new images, such as exhibits and shop signs in the flagship store and strategic store, improve the brand grades of shoes on software and hardware, so as to win consumers' respect and recognition of their brands.
Regional operators, such as offices, direct branches or agents, must rely on the brand resources of the company, standardize the terminal image, cultivate the market, make top-notch services, and win the brand image on the new starting line.
We know that in the first ten years, the Wenzhou leather shoes enterprise asks the image spokesperson to open the way for the brand. In the next ten years, many leather shoes enterprises will not consider the renewal of the image spokesperson. All the actions will focus on the terminal operation, strengthen personnel management, do a good job of sales promotion, and make the shoe industry with low threshold to make extraordinary details management. It is also a skill to make Wenzhou leather shoes are constantly innovating.
Future prospects
from
Two thousand and ten
According to the annual macro information disclosure, the Chinese government's investment in people's livelihood is increasing.
Eighty
Later,
Ninety
After that, the consumption consciousness is more advanced and different. The flow of people from rural areas to cities will bring new consumption potential to the Chinese market.
The limited market capacity of shoe business circle will be displayed in the infinite competition: a terminal space war in leather shoes industry will be vigorously developed, and the storm of shuffling and washing will inevitably eliminate a number of vulnerable brands and shops.
But the industry will continue to innovate in processes and standards, and compete more orderly.
From the microscopic analysis of shoe feeling, under the power of capital, the shoe terminal of counties and cities will be rearranged and combined, and will undergo a marketing pformation. Some county stores will turn to the two or three line brand, which is a low cost development opportunity for the two or three line brand.
Finally, I hope that the industry will be full of opportunities.
Two thousand and ten
Year: everything goes well, good tiger pack, and in the future.
Ten
In the year, keep on going forward.
That's ok
。
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