No Longer Piracy, Make Your Clothes Unique.

Black is always the fashionable color. Although we wear black, our feelings are different.

The black color of the designer is definitely different from the black feeling on my body. This is the charm of color.

This is also related to the style of the dress, including the formal dress and the leisure.

Black is not like other colors, such as pink, it will have some charm, but black has more room to play, so color is very important for clothing.

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Color selection and management is not only a matter of designers, but it is actually a very important part of clothing supply chain, including color design, color management and color marketing.

Based on the understanding and alignment of popularity

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In fact, color management means color marketing.

Some surveys and studies we have done show that international brands are relatively mature.

Domestic brands should be just starting up and have not yet formed an operation system, which is at the stage of imitation and learning.

But from the example of many brands, we still have great room for development.

At present, the biggest problem is how we should digitize color management. As long as we realize the importance of doing this, we can quickly pform color into the core competitiveness of the garment industry.

In fact, color is an interpretation of our life, and it is also a strength of our life.

From the point of view of color, the color design of fabric enterprises is the most basic, and brand suppliers and brand terminals only use the final color.

In life, 80% of our senses come from vision, while emotion and other factors account for only 20%.

In this case, bright and profound colors will have a great influence on consumers' choice of clothing.

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Clothing is composed of three elements: fabric, color and edition. Color is only a very important part of it.

Of course, color can not exist alone, nor can it be separated from clothing.

Two pink costumes may be different because of different materials and so on. It does not necessarily mean charm, which is related to the elements of clothing. Clothing is a whole.

Many people buy clothes mainly by looking at colors first and then trying on clothes. This shows that color plays a very important role in clothing.

At present, the use of color has developed to the level of management. However, from the perspective of foreign countries, after many years of development, many brands of color have formed a set of sales related system, and finally reached the level of color management.

Therefore, the utilization of popular colors is

Indeed, color is a special tool that can enhance brand and create image.

Think again, if we walk on a street, when the two brands of the same color dress are arranged together, the best way to distinguish them is fabric, so the fabric can reflect the brand and product value of the clothing itself, starting from the fabric, the whole garment industry will create competitive power and improve the development space.

In fact, besides color, fabric is also an indispensable part of clothing competitiveness.

At present, the development capability of the domestic enterprises and the innovation ability of the factory have a good level. But today, when we talk about the supply chain, we have to say that we lack the high-end to know the customer's intention.

Textile and clothing weekly: so, how much does fabric have to do with the success or failure of the clothing brand?

In the industry chain, how to achieve the competitiveness of garment products can not be duplicated, I think the brand should be the center.

Fabric is really crucial. China's current competition with foreign countries is not just brand competition, but also downstream channel competition.

China is now facing a period of pformation. It needs close integration of the upstream and downstream industries, and takes the brand as the center to form a service system for the fashion companies.

In fact, this is the situation that we can change. This is the important link for Chinese clothing to compete with the world brand in the future.

In addition, I think there are always excellent designers in China. What we need now is a new design channel, which is related to China's current system.

We may need some color design before, but now the fabric design also needs to develop rapidly.

Only if these two points can be done well, can China's brand be truly based on the world.

What is the difference between China's clothing brand and foreign countries?

In fact, there is no difference, but our products always give people a sense of lack of soul.

In fact, the soul is actually the design of colors and fabrics.

I have been researching fashion trends since 1995, and then doing research and development of national textile products. I think fabrics and colors can really bring changes to our industry.

We can often hear some clothing integrated into some high-tech means. Technology will surely bring some benefits.

Textile and clothing weekly: so, how should we build up the competitiveness of clothing products that can not be duplicated?

This is a good topic.

Indeed, in the age of information and digitalization, it is difficult to find out what else can not be duplicated.

Clothing products should not be duplicated. This means that designers should establish the soul of clothing, which is the embodiment of your personality in clothing.

Of course, it contains a lot of content, like an ecological environment, both design, brand concept, but also take into account channels, marketing and so on.

But in any case, the purpose of building competitiveness is to create value.

In the post crisis era, China's clothing brand can be described as a group of competitors. There is still much room for development in the garment industry.

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