Li Yi: Peasant Pond Swimming "Koi"

Li Yi, 29, Hongguang Village, he Yang Township, Longyou town.

In November 2007, the scale of Koi Carp culturing from Hangzhou began to scale up to 150 mu. The annual production of Koi fish fry is more than 3 million, and the management mode of "company + farmer" has been established with dozens of aquaculture households around it.

Entrepreneurial story

He resigned from the ease work of Zhejiang acupuncture and massage hospital and went back to his hometown to start breeding koi carp.

Li Yi said, if it is not because the parents are sick, as an only child, he has to go home to care for his family.

Raising koi is Li Yi's interest.

Koi is known as "living gem in water".

From 2002 to 2006, when he was studying at Zhejiang College of Traditional Chinese Medicine in Hangzhou, Li Yi often went to the koi market.

From interest to entrepreneurship, Koi has opened a new door for Li Yi's life tour.

Starting a business requires start-up capital.

Li Yi's family has no savings to cure his parents.

However, with the preparation of the detailed plan of Koi breeding project, Li Yi finally gained the favor of a group company boss and got the first 2 million yuan loan support.

In November 2007, Longyou Xing Long ornamental fish culture Co., Ltd. started construction, covering a total area of 70 mu.

The first large-scale aquaculture Koi, Li Yi failed.

In January 2008, he bought about 100000 yuan of Koi fish from Guangdong.

At the beginning, the water temperature in Guangdong was 16 degrees, while the temperature in the pond of Longyou farm was 7 degrees. The temperature outside the field reached 0 degrees Celsius.

Because of the difference in temperature, Koi had caught a cold, and the koi was stocked in the earth pond. The pond area was too large to handle, and the result was all dead.

Looking at the end of a beloved Koi died of illness, Li Yi's mood into freezing point.

"A bow does not return to an arrow, a failure does not mean that the whole game is lost, so long as there is still a glimmer of hope, we must strive to achieve it."

Li Yi said, the initial failure shows that farming technology is not enough.

In April of that year, Li Yi flew to Japan to study Koi culture techniques, and introduced dozens of high-quality fish from Japan to produce more than 1 million ends of Koi fry.

This year, Li Yi finally tasted the sweetness of starting a business.

The quality of Koi raised in the province is second to none, a small koi carp about 10 centimeters long. The selling price has risen to 10 yuan and 30 yuan from the initial 2 yuan. With the help of the network platform, the market has been established, and cooperation with Jiangsu, Anhui, Hebei, Jilin, Sichuan, Beijing and other more than 10 provinces and cities has been established to form a sales network with the center of Hangzhou and the whole country.

The continuous improvement of breeding technology and the expanding sales network have strengthened Li Yi's confidence in starting a business.

Last year, Li Yi expanded the aquaculture area from 70 acres to 150 acres, and signed a cooperation agreement with dozens of aquaculture households with abundant fish culture experience, good pond water quality and convenient management.

In order to improve the structure of culture, he also cooperated with many experts from Zhejiang Chinese Medicine University and Hunan University to develop a new Chinese herbal medicine additive, which made great progress in the prevention and treatment, color enhancement and quality improvement of carp disease.

"I believe that my future is not a dream!"

Li Yi, after 80, said with great pride.

Entrepreneurial sentiment

To start a business, you should choose projects that you are interested in. Interest is an invisible motive force.

The road of entrepreneurship is always full of thorns. We must strengthen our faith, believe in our analysis and judgement of the market, and stick to the long term and stick to the end.

Honesty is the soul of business, the best means of competition for all kinds of business activities, and the golden card of entrepreneurs.

Press comment

As Ma Yun, chairman of the Alibaba's board of directors, said, "entrepreneurship is dark today, and tomorrow is also dark. But the day after tomorrow will be very bright. Many people will die because they can't go on" tomorrow night. "

Entrepreneurship is the only way of life. Entrepreneurship requires accumulation. Good psychological quality and perseverance are very important for entrepreneurship, otherwise it will fail.