Avoid Cheating, Are You Ready?

Now more and more enterprises choose to participate in the exhibition to expand the visibility of enterprises and attract customers.

But for enterprises, choosing to participate in suitable exhibitions will make the cost more rewarding.

But in various exhibitions, there are some cheating exhibitions that happen frequently. How can we prevent this bad phenomenon from happening?

- brand principle

Whether it is inherited or drawn from the exhibition projects, departments should reach a consensus on the large scale, high efficiency and strict organization and management in the industry or field, and focus on the promotion so that the exhibitors and professional audiences can get to know and understand the brand, and create brand response.

Brand has its "top advantage" because of its wide recognition. It will inhibit the occurrence of miscellaneous cards and counterfeit exhibitions. When exhibitors refuse to participate in non influential brand exhibitions, they will naturally have no choice.

- the principle of system

The lack of industry management system is an important reason for the phenomenon of cheating. Because of the characteristics of different industries and the different management systems, there is a lack of unified industry management in the industry and regions. The management loopholes and serious information asymmetry have caused the developers to take advantage of the problems. Especially behind the "multi management" is the "long head no matter". Therefore, we emphasize that enterprises should understand and master the relevant systems and norms as much as possible during the exhibition process. At the same time, we should appeal to the departments in charge of various industries to cooperate with the departments in charge of developing the unified management standard of the exhibition industry as soon as possible, and not wait until the enterprises get together to seek justice before the government.

Precautionary principle

According to these cases, we find that exhibitors' blind and immature selection is also an important reason for cheating developers.

Many exhibitors have not paid enough attention to the value, function and method of the exhibition. There is a lack of relevant professionals and supporting departments in the exhibition. Therefore, we should also remind the enterprises that exhibitors are not only the organizers of the exhibition, but rather the relationship between the service and the service, but the win-win relationship between the organizers and the exhibitors and even the many parties, including your industry competitors.

After all, the purpose is consistent: sell products.

From this point of view, the best way to distinguish cheats is to emphasize the level of exhibition and raise the level of operation.

This is a question from a university. Only after having participated in this exhibition can we have our own views, but we hope that you can get the best result with the least cost.