2010 Weather Queries Spring Clothes Market

The sale of spring clothes this year has brought many businesses and manufacturers to a halt.

The fact is that in many places, people do not feel the breath of spring, so they take off their cotton clothes and wear summer clothes.

Abrupt "short spring", naturally made spring clothes did not usher in popular sales will enter the ranks of big promotions, summer clothing directly into the selling season.

The weather does not give face, which makes businessmen happy.

Merchants who put the "treasure" on the spring clothes are a disaster this year.

For the most part, most garment companies have designed clothes for six months in advance, and have held orders in autumn, winter or spring and summer. According to the choice of agents or foreign buyers, a large number of garment styles are decided.

However, there is always a loophole in this pattern, that is, it is difficult to grasp the weather.

Because clothing enterprises and agents do not have sixth senses, they can not even foresee the prospect. No one can be sure what the climate will be after half a year, and they dare not bet on the market situation after six or seven months.

The "seasonal production mode" of enterprises, because of the long production and marketing cycle, forced them to "rely on the weather" and be out of touch with the fast changing market.

In the past, like the cold spring clothes this year, the warm winter of 2001 also brought garment manufacturers down.

In particular, the down - duty manufacturers have put the "treasure" of a year in the winter, resulting in a large backlog of down garments.

In the late autumn of 2002, the manufacturers of every down garment did not dare to rush to work.

Unexpectedly, after entering October, the cold air suddenly arrived in advance.

Bosideng's production workshop has been working overtime day and night, and the large trucks waiting for the goods to wait at the factory gate in the northern provinces are still queuing up.

The economic community has a "one effect" theory, that is, when the temperature changes at 1 degrees, the sales volume of commodities will change dramatically.

In this sense, it is better to keep up with changes in demand when speculating "God's mood".

With the visit and investigation of Xiaobian, it is found that more and more enterprises are now on the road of mutation, changing the extensive and "bet" mode of primary group goods and embarking on the open and quick response group goods.

Some companies have also designed their own climate charts.

For example, the home of Hai Lan is scattered around 3000 stores throughout the country. Every family has to fill out a simple questionnaire on local weather, temperature and customers' clothing condition every day, and send them back to headquarters at work.

In this way, the headquarters has control over the weather around the country, and the specific delivery arrangements for each store are targeted.

In fact, how to effectively cope with the change of temperature and reduce the inventory rate is a problem that all garment enterprises need to solve at the beginning of designing new products and deploying marketing strategies.