Outdoor Heat Triggered Outdoor Products Business War

On the afternoon of May 20, 2010, the 2010 China outdoor products industry forum was held at the Expo.

At the forum, the China Textile Business Association (COCA) and the China Sporting Goods Federation jointly released the "2009 annual survey report on China outdoor products market".

This is COCA's annual research report on the production and distribution of outdoor products for third years in a row. It is also the first joint issue with the China Sporting Goods Federation.

With the promotion of the national consumption ability and the deepening of the concept of outdoor sports, more and more people regard outdoor sports as an important leisure way after work.

Correspondingly, a number of outdoor products manufacturers also emerged.

"China's outdoor products industry is in a good opportunity for rapid development."

Han Yungang, executive vice president of outdoor textiles branch of China Textile Business Association, said in an interview with reporters.

There is no doubt that the outdoor products market is a big cake, but how do we eat this cake?

How can enterprises achieve greater market share if they want to do so?

These problems have become the content that outdoor production enterprises have to think about.

　　    戶外用品戰國時代來臨

Chen Yiwei is the general manager of Ao Deng Ke Shoes Co., Ltd.

In this body fair, Odenko also took his own newly developed various kinds of functional outdoor shoes to participate.

"Now the outdoor products market has entered the Warring States era. Apart from the very large brands like Pathfinder, there are basically no influential brands.

This is a good opportunity for us. If we can seize the good opportunity for rapid development of the outdoor products industry in recent years, we will be able to lead the industry. "

Chen Yiwei has a clear understanding of the current pattern of the outdoor goods market.

This is not just Chen Yiwei's view.

We can clearly see this trend from the 2009 annual survey report on China outdoor products market.

In 2009, the total outbound goods market in China amounted to 2 billion 670 million yuan.

Among them, 7 outdoor goods brands have their respective shipments more than 100 million yuan, and 33 brands have their respective shipments more than 10 million yuan, accounting for more than 80% of the total output of the industry.

At present, there are more than 400 outdoor brands in China.

Han Yungang believes that the reason for this is closely related to the instability of the overall structure of China's outdoor products industry.