2010 Consumers: Du Lala'S Promotion Of Shanzhai Clothing Is Amazing.

Because he liked the red dress worn by the heroine Xu Jinglei in the movie "Du Lala's promotion", and at the same time, he was afraid of the high price of genuine products. Xiaowen of Ji'nan decided to take a chance on the Internet. Much to her delight, despite the fact that soon after the movie was released, all the costumes on the Internet with the "Du Lala" had already been overwhelming, and not only imitation but also very cheap: from tens of dollars to hundreds of dollars.

"What is this? Just a few days after the movie was released, our "Du Lala and the same" were already on the shelves. Du Lala, a shopkeeper selling "the same dress" of Taobao, said. In the sales record of the shop, the reporter noticed that in Du Lala's promotion, in April 15th, a red dress priced at 208 yuan had been sold in 152 days in 30 days.

"Popularity changes every day. The biggest feature of the stars is that they must catch the trend and catch up with fashion. There will be no market after the night." Still, the owner of the online shop revealed that in order to catch up with the time limit, they usually choose a fixed garment factory for long term cooperation, and only need to provide the order form and clothing photos to them. "Sometimes the sample is given during the day, and the sample is sold in the evening and sold online."

The price is three hundred five hundred dollars and the cost is tens of dollars.

At the cost of a thousand yuan, the big suit can only be bought at exactly two hundred or three hundred yuan. However, a few days later, when she really got her clothes, she wanted to cry. The skirt priced at 208 yuan was not only of poor quality, but also of rough workmanship, far apart from her imagination. "To tell the truth, it is worth tens of yuan." Xiaowen said with hatred.

Reporter survey found that, because "Shanzhai" choose online sales channels, consumers can only see the style and can not judge the details and texture, "shoddy" phenomenon is very popular, and this also gives those "Shanzhai" production and sales of huge profit margins.

These "Shanzhai" sometimes earn more than 50%. Miss Wang, who once made a custom tailored business, revealed that most of these "cottage" costumes came from some southern unknown clothing factories and small workshops. Some manufacturers even had only one board planner and a sample worker. The cost of production and production was very low. "Those clothes priced at three or five hundred dollars cost tens of dollars, and some small factories can earn hundreds of thousands of yuan a year." Miss Wang said.

Behind the popularity of Shanzhai brand, there is a complete Shanzhai clothing industry chain. The prosperity of online clothing business, such as offline customization and online hot selling, has not only brought huge profits to online stores, but also brought huge business opportunities to some small workshops.