Chengdu Women'S Shoes Implement "Come In And Go Out" Marketing Strategy

Since the founding of women's shoes in China, Wuhou District and district governments have implemented a series of brand operation strategies for "shoe in and out" brand around Wudi brand. Wuhou shoes have been popular in the mainstream market of International Women's shoes in Europe, Japan and other countries in the past 10 years.

On the basis of ensuring the export market, Wuhou shoes enterprises vigorously expand the domestic market, strive to become bigger and stronger brands, and set off a new upsurge of industrial upgrading of women's shoes in China.

While building the footwear capital of Western China, Wuhou District should apply for the title of the Chinese women's shoes city, so that the women footwear industry in Chengdu will become a major brand in the international market.

The regional brand of Chinese women's shoes was successfully settled in women's shoes, and thus the women's shoes of Wuhou entered a broad road.

The Chengdu footwear industry cluster development plan first clarified and explained the market position of "one capital and two gardens".

As a "capital", the area of Wuhou will reach 3.6 square kilometers, and its function will be the high-end and core area of the footwear industry. It will form trade centers, personnel training centers, brand exhibition centers, R & D design and testing centers, information intermediary service centers, and brand production bases. As the two "garden", the planning of Chongzhou and Jintang will reach 15 square kilometers, and will be positioned as the important Western products, shoe material production base and skilled workers training base.

It is estimated that by 2010, "one capital and two gardens" will achieve 49 billion yuan of total industrial output value.