The "Home Economy" Spawned By "Otaku"

"Otaku" gave birth to the "home economy". They work at home, work part-time at home, engage in business at home, and spend their time at home using the Internet. Since the financial crisis since last year, many people have been reluctant to go out or search for part-time jobs online.

Insiders say that the "home economy" may become the best form of a new economic model during the economic downturn. Others predict that in the era of Internet popularity, the "home industry" such as express delivery, online games, consumer entertainment and network communications will probably be the most promising industry in the coming years.

As a new thing, what changes will it bring to our "living economy"? What opportunities are there to be concerned? This newspaper has released a series of reports that the new economic phenomena and new business models triggered by the interpretation of the "home economy" may be able to brighten the eyes of those who are struggling to find business opportunities.

70 percent off buy leather boots, 150 yuan to buy two brand T-shirts... Every weekend, Xiao Fen likes to dot his Taobao shop at home, and often goes shopping for two hours, every time the amount of consumption reaches hundreds of thousands of dollars.

Recently, Xiao Fen has been pleasantly surprised to find that many new brands of Wenzhou brand have been added to the online shopping mall. AOKANG's footwear industry, red dragonfly shoe industry, cammor costumes, Jie Hao shoe industry and other quite powerful enterprises have expanded their online stores on the online shopping mall - "otaku".

Click on the mouse, waiting for express delivery door-to-door; shopping without leaving home, booking a meal ordering a key. At this time, Xiao Fen's "home life" is no longer a case in Wenzhou, but a new trend of consumption that is forming among young people. "Some brands make up 30 percent off of their activities in shopping malls, and 70 percent off or 50 percent off on the Internet will save a lot of money for a long time." Miss Chan, who is good at managing finances, says that shopping online is to save money.

"The mall closes at 10 p.m., but the shop never closes." Mr. Xia, who is accustomed to the life of the night owl, often sits in front of the computer with a cup of coffee after the work is finished in the evening, enjoying the fun of online "Amoy" plus leisure.

It is in these "otaku women" hot, "home economy" continues to heat up, a competition to seize the "home economy" competition is also opened.

Smart businessmen undoubtedly smell the huge business opportunities brought by the "home economy" and compete to move their businesses to the Internet. In addition to personal online startup business is becoming popular, some enterprises also specially set up online shopping department to take charge of online marketing business. According to statistics, at present, our city has opened more than 100 shops directly on Taobao mall.

"In the first half of this year, the flagship store of Red Dragonfly Taobao mall was opened for trial. It has achieved fairly good sales results in just a few months, and more importantly, online stores have played a positive role in brand promotion and image building. Therefore, we as a red dragonfly subsidiary company also followed the online direct store in July. Mr. Tang, a member of the online shopping Department of Red Dragonfly children's products company, said Mr. Tang. In order to attract users to click on the purchase, they also launched preferential promotions specifically for online stores.

Wenzhou's dream clothing is to break through the bottleneck of sales channels through online stores. According to the relevant people, they originally used to export garment enterprises, and now open the domestic market with the help of online shop. There are about 1800 people browsing every day, which is almost the same as that of the store. The huge amount of browsing and the low cost make them very optimistic about the prospect of online stores.

Compared with the brand enterprises such as AOKANG, red dragonfly, card dream and Jie Hao shoes, Wang Xinjun, a small business owner, tasted the sweetness of the "home economy" earlier. "When Taobao mall has not been opened yet, I have been selling Taobao network for more than three years." Wang Xinjun, head of Wenzhou auto parts manufacturing company, now accounts for about 30% of the company's total revenue.

Last year, after the launch of Taobao mall, Wang Xinjun went through many discussions with Taobao headquarters and entered the mall to set up a direct online store. "Frankly speaking, this year's sales growth momentum is not as good as last year, which is closely related to the number of online stores." Wang Xinjun said that although the market has been diverted due to competition, but because of its early action, he is still one of the most trusted sellers of Taobao's auto parts.

In order to expand the volume of passenger traffic, Wang Xinjun's investment in online stores has also been increasing. The number of staff has increased from two in 2006 to five now. Only one shop has been renovated. He has contacted several professional design companies in China and spent tens of thousands of yuan. Wang Xinjun said: "under the financial crisis, the team of" otaku "has been expanding, and the prospect of" home economy "is good. Online shops will be the direction I want to focus on in the future.