Children'S Wear Market Enters Into Integration Stage Of Shoes And Garments

　　童裝市場上，越來越多的成熟品牌采取延伸開發，一個品牌多種產品，將服裝、鞋、帽、飾品、玩具等進行多種聯動。在某些品牌的童裝專賣店中我們已經可以看到，在一家店里可以買到想要的所有兒童產品。 

Nowadays, the market of children's clothing is thrived, and every brand of children's clothing or children's shoes is no longer satisfied with making a single product. They want to make their own brand into a comprehensive brand with rich product categories, and expand the market share in the sales of various categories.

Development of children's clothing products to promote integration of shoes and clothing

Most of the children's shoes and clothing brands are only good at making children's shoes or children's clothing, and most of them have large limitations and have not yet achieved industrial integration.

In Jinjiang, where sports shoes are popular, most of the children's brands are mainly children's sports shoes.

In the past two years, Jinjiang children's shoes brand, which is in the forefront of the domestic children's shoes market, has been developing rapidly and has launched the children's clothing project at the same time.

Last autumn and winter, after many children's shoes were fully prepared, they launched their children's clothing series for the first time in the spring and summer order meeting in 2010, and went to the integration of children's shoes and children's clothing.

Since the end of last year to the beginning of this spring, the first batch of hornets' shoes and clothing integrated stores has been appearing in various parts of the country.

After the official launch of the children's wear series, bumblebees clearly put forward the brand image of children's shoes and clothing, which is the first entertainment, intelligence and fun in China.

Some children's shoes and children's clothing integrated operation earlier enterprises have made full preparations.

Last September, Zhejiang Tian Hao children's Articles Co., Ltd. set up the ABC brand operation management center, which is responsible for the operation of ABC children's wear and children's shoes.

In November last year, ABC held the first large-scale ordering meeting after the integration of shoes and garments. ABC children's shoes and children's wear began to be integrated and promoted abroad, and the spring summer clothing series was introduced to the market this spring.

As a professional manufacturer of children's shoes for 24 years, it has launched a series of children's clothing with sports and fashion as its style. More products have been put on shelves in 2010, enabling the children's life hall to provide one-stop shopping service for the 0~16 year old crowd, with children's shoes and clothing as the leading role.

　　擺脫低價競爭提高產品價值

The annual consumption demand of children's clothing in China is about 2 billion 300 million pieces, and it also has the momentum of continuous growth.

China's children's industry has become the largest consumer industry in the United States after the United States.

However, the vast market is the lowest in all industries.

Whether children's manufacturers, suppliers or channel operators, compared with other industries, it can be said that most of them belong to the initial stage of development.

There are still many brands of children's clothing at low price competition and low profit.

It is under the oppression of such a market environment that in order to get rid of the low profit margins of children's shoes industry and the demand for sustainable development of brands, Jinjiang children's shoes enterprises have begun an ice breaking trip, and clothing with higher profits than shoes has naturally become the target that children enterprises must first take.

On the other hand, just like the process of developing the Jinjiang sports shoes industry into a strong sporting goods industry nowadays, Jinjiang children's shoes enterprises have long been deeply aware that only by stepping into the field of children's clothing and going through the historical process of integration of shoes and clothing can we finally complete the pition from a single children's shoe industry to a comprehensive children's products industry, and we can really accomplish the pformation from the brand of children's shoes to the brand of children's products.

Children's shoes enterprises are no longer sloppy horse clothing projects, but after a series of surveys, dig deep into the brand's own characteristics, and systematically launch their own differentiated children's clothing, so that the integration process of children's shoes and children's clothing is full of vitality and vitality from the beginning.

Brand building is still needed to win the market.

The experts said: "at this stage, China has reached the stage of brand consumption, not only from the development of children's clothing and children's shoes, but also the overall economic development level of the whole Chinese market.

From quantity consumption to brand consumption, after all, is a process that requires time, energy and capital investment.

But today, the consumption and consumption levels are changing from survival to comfort. The era of brand consumption has arrived.

On the premise that consumers' brand requirements for children's wear and children's shoes are constantly improving, they are willing to bear nearly 80% of the price of children's shoes and children's shoes than brand children's shoes and children's shoes. This leads to the fact that only by setting up brands can enterprises seize the favorable market in fierce competition.

In the process of integration of shoes and garments, we should not only mix products reasonably, carry out multi variety linkage, but also improve the brand building.

Creating brand value, realizing consumer's recognition of brand, and creating loyalty of consumption, such brand enterprises will continue to grow and develop.