How Can China'S Clothing Industry Get Rid Of Polarization?

　　中國(guó)服裝協(xié)會(huì)對(duì)行業(yè)的調(diào)研表明，歷經(jīng)國(guó)際金融危機(jī)的洗禮，我國(guó)服裝產(chǎn)業(yè)資源快速向大企業(yè)集聚，然而這種流動(dòng)還未達(dá)到新的平衡，并將隨著產(chǎn)業(yè)的發(fā)展繼續(xù)。

The head of China clothing association said that the impact of the international financial crisis on China's clothing industry is far-reaching. Some small and medium-sized enterprises without core competitiveness and without brands, especially those exported and processed by single OEM, have been at a disadvantage in the new round of industrial adjustment and are facing the possibility of being eliminated.

With the development of some large enterprises, the number of garment enterprises in the whole society has decreased, but the strength of individual enterprises has increased rapidly.

At present, China's clothing industry is maturing, and in the historical period of building a strong garment country, its industrial resources are concentrated to large enterprises under the condition of free flow and preferential selection. With the help of the international financial crisis, the industry has quickly eliminated a number of enterprises and brands lacking core competitiveness, purifying the industrial environment and improving the gold content of the industry.

In the long run, some brands do not sound, and small and medium enterprises are not strong enough to be eliminated. This has laid the foundation for the new industrial pattern of large enterprises in China's garment industry as the core of the industry. The garment industry will focus on value from the point of view of scale.

In 2009, China clothing association found that the polarization of garment industry was further intensified.

Limited export orders are further concentrated on dominant enterprises.

The degree of brand concentration in the domestic market has also been further improved. The development of the two or three tier city market has provided a good opportunity for the development of the advantageous brands, but further reduced the living space of small brands and new brands.

However, the rapid development of large enterprises does not mean that small businesses have no living space. Small businesses can still earn substantial profits in a certain product area or market area.