Amoy Fashion City Emerged In Zhongshan Road, Xiamen, Fujian

A shopping mall named "Chaozhou" shopping mall targeting the public pport group, the women's clothing store with the theme of "fashion and fashion" -- the Amoy fashion city is on the way to Zhongshan Road, Xiamen, Fujian.

Recently, Hongkong Times Square signed a contract with Amoy fashion city.

At the same time, the first domestic clothing city with young women's clothing as the theme -- more than 90 merchants from the popular front in Guangzhou also signed a contract with Amoy.

According to the insiders, 90% of the people in Zhongshan Road of Xiamen arrived by bus. Among them, 16-30 years old accounted for 65% and women accounted for 73%. This group had a general consumption capacity and a low income, mainly from students or young people who had just graduated, but they had strong desire to shop.

Luo Jianjun, the deputy general manager of Bo Yue fashion city operator, said that the customer orientation of the Amoy fashion city is a young woman aged 16 to 29, who is on the fashion trend and the price is relatively low.

The mall will split nearly 500 separate stores, bringing together tens of thousands of fashion items including women's wear, accessories, boutique, shoes and bags.

In an interview with reporters, the head of the fashion shop told reporters that the main target of the trend shop was young women with low income and fashion. Clothing stores had to be opened in Zhongshan Road.

But the price of Zhongshan Road is too high. A store of 10 square meters has a monthly rent of tens of thousands of dollars, and tens of thousands of pfer fees have been moved.

However, the single store rent of the Amoy fashion city is only 900 yuan / month, and there is no entrance fee, pfer fee and other capital threshold, which is very attractive to merchants.

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The attraction of brand clothing is attractive.

Zhuang Yueqing, general manager of the famous female jewelry chain store in Xiamen: young women's clothing is a big market. In many cities in the country, there are even a large shopping mall with young women's clothing as the theme, with thousands of square meters, tens of thousands of square meters, or even bigger.

As a coastal developed city, Xiamen has more than 30 well-known young women's clothing brands and businesses, such as Wei Lun fashion, white-collar Beauty, Ya Rou, Yi Sha and so on. There should be a large clothing city that concentrates these brand costumes together.

Dr. Wang Xiazhong, director of Fujian Real Estate Research Institute: as the high-speed rail era is approaching, Xiamen Zhongshan Road business circle, as the core business circle of Xiamen and even Southern Fujian, integrates shopping, catering, entertainment, leisure, tourism, experience, hotel, exhibition, social interaction and so on. The more than 10 commercial real estate projects should not be homogenous or no theme positioning, and should be misplaced.

Amoy as a theme shopping mall with young women's clothing as the theme, it can be said that Zhongshan Road business district has identified its own location, so its prospects are promising.