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Deep Changes In The Clothing Industry

2010/6/3 9:24:00 43

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It is said that the macroeconomic situation in the second quarter of 2010 has been described as "a growing trend to be enchanting," and "flower" refers to all kinds of data that reflect macroeconomic trends.

On the one hand, the driving force of economic growth seems to be weakening. The PMI of China's manufacturing industry released at the beginning of the month has already shown some signs.

On the other hand, the price index is still on the high side. Although the National Bureau of Statistics says inflation is still within control, the market and investment banks' expectations for annual inflation are already over 3%.

On the side of the cold and thermal data stations, this is doomed to the more complicated China's macroeconomic situation in the second quarter of this year.

Despite the unpredictability of the future economic situation, the leaders and experts of the five China clothing association held the three opportunity in April to show four opportunities for Chinese clothing in the fog.

Cultural development and

market

To subdivide

Our country

clothing

Consumption is facing the problem of cultural upgrading.

"Let the whole world accept China's fashion design. This is something we have been eager to come to."

Mao Jihong, vice president of China clothing association and chairman of Guangzhou state limited company, spoke to more than 400 entrepreneurs at the meeting.

Under the leadership of Mao Jihong, "exception" has been advocating "self seeking for Contemporary Chinese life aesthetics" since 1996, which is the call of exceptions to its consumers.

"We should use the contemporary brilliance to show the achievements of our age to the later generations."

Mao Jihong said.

"Every brand has its own lifeline. Like people, everyone has a different track of development."

Zhao Qian, director of the China High Fashion Association, said: "there is no right or wrong to internationalize the problem.

For what kind of soil, where to survive. "

She said frankly that at present, the brand with a real "internationalization" height is still rare. Fashion must be an important cultural factor from high to low penetration and internationalization, and its recognition must follow this rule.

According to the China clothing association forecast, the rapid rise of the demand for folk dress culture will create a "hot" opportunity for many "cool" clothing and clothing categories.

{page_break} lifestyle change and consumption pattern evolution

Some people say that the success of the brand is neither a motivational story of how Chinese brands can surpass the international brand with cost advantages, nor is it an enterprise story with "Chinese fashion" as the brand appeal and big national brand. Instead, it is a story of ordinary Chinese enterprises that won a place by virtue of technology, taste and precise positioning of the market.

In order to win the continuous attention of consumers, a brand must have its own unique character and charm besides quality products.

In order to build the brand's "soft power", admiration has been continuously engaged in a series of activities aimed at displaying the cultural connotation of the brand.

In the eyes of Zhang Rongming, the founder of love, if we want to enhance the connotation and taste of the brand, we must first make every person love the human body a good life.

On the one hand, the brand story is becoming more and more beautiful. On the other hand, many domestic brands represented by Mts. Bang Wei have entered the "fast fashion" track.

But in the high-tech logistics system, professional storage and pportation, radio frequency identification, reverse logistics and other high-tech links still can not achieve the "rapid flow" requirements, design updates, market promotion and other aspects of consumers and consumers to further break in.

In 2009, from the international luxury brand to the "manual workshop" opened up online business, from self built brand official website to Taobao store, there are various forms.

"Tailor-made" and "manual sewing" 30 years ago, the mainstream form of clothing consumption came again.

The difference is that today's "tailoring" is on the industrial production line, and "manual sewing" is integrated into the industrial production process.

{page_break} from market incubation brand to brand creation market

brand

The role of the brand is not only to meet the needs of consumers, but also to guide consumers' needs and even create demands for consumers.

At the autumn and winter ordering meeting of Shandong sulang clothing and apparel Co., the reporter saw that at the end of the new show, there was a brown face and a high nose bridge in the design team. She came from France and was a member of the design team.

Wu Jianmin, chairman of Shu Lang, classified himself as an "enterprise on the road of internationalization".

In his view, the company's position is very clear -- eventually it will become a world-class enterprise.

"Actually, Shu Lang is now an international company."

He used his own theoretical analysis. "Before reform and opening up, we are all Chinese enterprises. After becoming members of the WTO, we are all internationalized companies.

The so-called international enterprise is to operate enterprises with international people and things, rather than just marketing products abroad.

He analyzed that in a broad sense, Shu Lang was a "globalized" enterprise from the day he founded.

"If you extend our products, brands, and culture to the world's target market, such enterprises have reached a higher level of internationalization, and walk on this road."

Wu Jianmin said firmly.

Lifestyle and gradient penetration of clothing market

Under the radiation of TV, network and other media, the clothing brand has gained exciting vitality. When young people become the main body of rural consumption, the consumption of urban and rural clothing will gradually converge.

Leisure brands and sports leisure brands will take the lead in opening the door to the rural market.

The "80" and "post-90s" young people in the rural and small towns that grew up under the impact of the information shock are obviously more receptive to the trend of thought and life style brought by the urbanization process than their parents.

Ideas are changing, and consumption concepts and consumption patterns in the rural market are also changing, such as franchised stores and franchised stores will become more and more popular.

With the growing maturity of shopping malls, markets and supermarkets in the countryside, the progress of all kinds of clothing brands going to the countryside is also speeding up.

"With the improvement of pportation and payment system, Internet consumption will also cover the rural market.

In the past, people who yearned for a second tier market began to feel that the demand for easily rounding up the three or four line market would be more than enough.

A brand marketing manager talked about it.