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World Cup Shoe Companies Seek To Break The Opportunity

2010/6/3 14:49:00 32

The world cup is really coming.

Although there are less than two weeks to go, the warm consumption atmosphere of Beijing has gradually increased.

In the interview, reporters found that sportswear, beer, household appliances and other businesses have long played the role of "forward", and frequently "run" to launch various marketing activities, seeking opportunities to break the door to make money.

In the blue harbor vitality City, the sports brands are promoting the world cup's sales promotion.

"How does this French team sell its jerseys?"

Two college students who came together plan to buy a World Cup Jersey and want to print 10 to show their support for their idol.

Reporters found that although this kind of Jersey is expensive, usually 2 times the average T-shirt, it still can not resist consumers' enthusiasm for buying.

"In particular, this 400 yuan formal competition suit buys the most people, and has sold more than 20 pieces a week."

Blue harbor salesman said.

Reporters walked a circle, found that all kinds of sports brand counters all the main elements of the world cup clothing, in addition to Nike, Adidas and other world cup sponsors to launch national shirts, Lining, Anta and other domestic brands also follow suit to follow up, a variety of including the world cup yellow and green elements of sportswear notices more attention.

　　 運(yùn)動(dòng)品牌最先受益

The person in charge of the blue harbor told reporters that since the beginning of this year, a series of products on the world cup in South Africa have been put on shelves. With the coming of the world cup, sportswear has rapidly increased.

Teams and sports shoes related to the world cup are placed in the most prominent position.

Reporters in some forums see that many loyal fans have agreed to buy uniforms.

"I want to take a clear-cut view of my tendency during the world cup, and put on this uniform so that I can find the same kind of match faster."

Reporters learned that from next Wednesday's Oktoberfest, the blue harbour will also carry out the sale of KAPPA clothing on the west side square, and will focus on the new style of the world cup.

In addition to the world cup uniform, other sports brands also benefit greatly.

The international Milan Jersey has also been selling well in SOLANA blue harbor.

"Because the whole Beijing is the only one, with the exception of some loyal fans buying, a lot of new customers have come lately, many of them are female customers who are not interested in sports."

Sales staff revealed.