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Versace And Kane&Nbsp; An Incredible Combination.

2010/6/4 10:03:00 39

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Donatella Versace and vice line brand designer, her young partner Christopher Kane will surely have differences in cooperation.

For example, Kane from Scotland would say that his goal was to make fashion hot money, but turned out to be a fashion devil.

And MS. Versace, with her sharp voice and protective purpose, is like an inspiring volcano, meaning his creativity will erupt like a volcano.

This is really an incredible collaborator. Who in the fashion world interprets the charm of women can be compared with VERSACE? And he can only learn from photos. Kane was born in 1982. In that year, Gianni Versace had made his first gold wire skirt.

"I'm always knocked down by Versace's star style," Kane recently said. "I know it sounds pathetic, but she has a strong aura. She enters the room, and then you will" wow "come out.

She was so petite, yet elegant and dazzling, which was really awesome at the beginning.

In fact, she is just an ordinary person, but you know there are always some people who do not seem to live in the real world.

"Ordinary people" may be a more conservative description, but Versace is indeed a level leader.

Four years ago, she became the "mentor" of Kane (at that time Kane was in Du Dasan, Saint Martin School of art and Design).

When she heard from a reporter's friend that he needed some metal wire to finish the dress of graduation design, he sent someone over there.

She also called in person to ask if he needed any other help, such as shoes.

Their friendship began and lasted until Kane graduated to build their own brand and become a leader in London's design novas.

Later, Versace hired Kane to become a part-time design consultant for the brand. That is when Kane began to work for VERSACE.

Of course, a design consultant can also give his brand some financial support.

"It's harder to start my own business, but I prefer to go this way," Kane said.

Originality

My job is my wish, and that's why I'm learning to design. "

More than a year ago, Versace asked Kane to help her revive VERSUS's 1990 sub card.

This sub card is not only cheaper than the main line, but also has a relatively young customer base, and it has been hit by Versace's first hand management. At the peak of sales, it has set a sales of $260 million, but it lasted for only ten years.

And the design of Kane with astonishing meaning does coincide with the concept of the brand. After the two parties join hands, they will borrow the European media's preference for Kane to achieve a higher exposure rate. It may make the brand change the trend of decline and eventually achieve the purpose of reshaping the brand.

After Kane joined VERSUS, it brought colorful and sexy design, so that VERSUS had a strong sense of painting and a melancholy British temperament.

Fashion designers say: Kane's first quarter design for VERSUS is "Versace", which can accurately grasp the essence of brand design. Maybe this is also the main reason why Versace chooses to cooperate with him.

And this cooperation will soon enter a new stage. Versace recently wanted to subsidize Kane's company.

She said, "Kane himself.

Sewing machine sewing

Making everything, he and his sister, Tammy, sell clothes to customers in person, so they may become a news spot, but it's not a long-term way, and that's why I want to intervene.

Almost no details have been discussed. Kane has rejected similar proposals from other companies, but he has not rejected Versace's proposal.

He said, "I have known Versace for four years, and I trust her very much. I really like this kind of help because we really need the advice of experts."

Although only 28 years old, Kane has the temperament of young people.

This is probably why some famous Raf Simons designers are eager to see why Kane works every season.

Kane's design is very creative and challenging, changing people's ordinary imagination of clothes.

His design, even with ordinary striped cotton cloth, can give people the best light.

In the 60 and 70s of last century, professional trained designers such as Karl Lagerfeld first worked for other fashion houses to earn their living before they made their own brands.

In this process, making money is not the main goal, though many of them earn a lot of money in the end.

In the last ten years of the last century, young designers changed their way of existence. Whether they were concerned by the media or designing parity products for department stores such as Target, most of them were concerned about making money rather than doing things steadfastly.

"This is a matter of great concern."

Louise Wilson, Dean of Saint Martin School of art and design, said.

"We have to face this practical problem. Many of them have made a lot of money, which is something that other designers never realized in their age," said Ms. Louise Wilson. "They are a group of people who are driving a chariot, and a popular saying among them is that if you can't earn money from one thing, then it's not worth doing."

This situation has become a reality.

global

Kane, one of her star students, obviously has no such problem. He can get what he wants through his nature and talent.

"I think he is a very brilliant genius," Wilson said. "It's not easy to balance the gap in the middle while working for luxury brands while struggling with a small brand that is insignificant to others."

For this kind of hardship, Kane said he did not mind, and it was worthwhile to be able to carry out some creative designs freely. In addition, he said that young designers could not have too many choices. "When I was invited by Louise to return to Saint Martin to give lectures, some students thought that the easiest way to start a business is to invest.

I met with the help of VERSACE, but we have to recognize the situation. This kind of thing will not happen all the time. For young designers, we have to face the reality and do something in a down-to-earth way. Of course, we must figure out what we want before we do something.