China'S "Post-80S" Entrepreneurial Passion Is The Highest In The World.

The world's leading human resources consulting firm

Chinese people have the highest entrepreneurial passion.

Compared with the world, the Chinese believe that entrepreneurship is the most attractive.

China has the strongest willingness to start business after 80

China's "post-80s" lack confidence in its entrepreneurial ability

Venture risk

The Kelly Services global employee index survey is an annual survey of more than 130 thousand employees in North America, Europe and the Asia Pacific region focusing on their career development.

The survey ended in January 31, 2010.

Kelly Services and Zhaopin recruitment completed the China regional research section.

Chinese?

Compared with the world, Chinese entrepreneurs' willingness to start their business is at the top of the economic rebound. 49% of the respondents in China indicated that they plan to start their own businesses more than twice the global average (24%).

25% of people in India say they are thinking about starting their own businesses.

China's "80 generation" will have the strongest entrepreneurial desire.

The survey found that in China, the "post-80s generation" showed higher entrepreneurial enthusiasm than "60-70 after" and "50 after".

The proportion of "post-80s" plan to start their own businesses is as high as 54%, and the proportion of "60-70 after" and "50 after" is 44% and 39% respectively.

However, India's post 1980s entrepreneurial intention is only 26%, and the entrepreneurial intentions of "60-70 after" and "50 after" are 24% and 16% respectively.

Chinese respondents said that in the past 1-2 years, their post-80s generation accounted for 46%, while 60-70 and 50 respectively accounted for 41% and 31% respectively.

Overall there are the following reasons:

The government's encouragement policy.

The Chinese government has adopted various measures to encourage entrepreneurship in the post-80s college graduates, so as to stimulate employment through entrepreneurship, including the provision of "seed fund", free risk assessment, free policy training, the highest discount loans, and some tax and other preferential policies.

Cost of living pressure.

A large number of business leaders.

The sustained and rapid economic growth has created numerous business leaders and wealth figures. Especially in the Internet, high-tech and biopharmaceutical industries have produced a large number of young and promising entrepreneurs.

Their successful experience is widely disseminated for the society, greatly encouraging the "80 generation" to win their wealth by creating their own business.

Leadership.

Because of the increasing scale of enterprises and the relative scarcity of middle professional technology and management personnel, many excellent employees at the grass-roots level have been promoted to front-line managers.

Their relatively weak management capabilities will affect their loyalty.

Mr. Zhang Zhisheng, general manager of Kelly Services Greater China, said: "apart from the original, we should also see the different characteristics of post-80s from other generations of employees: they are highly efficient in what they consider meaningful or interesting.

Poor stability: they work for a company on average for 2-3 years.

A 28-30 year old employee will soon face a turning point in his career. Many employees want to get a jump in their career and salary.

Longer term returns are more likely to be short-term returns.

Corporate loyalty, responsibility, team spirit and resilience are weaker than those after 70.

China's "post-80s" lack of confidence in their entrepreneurial ability is compared from different generations. Nearly half of the baby boom generation in China (48%) said they had enough skills to start their own businesses, and the proportion of "60-70 after" and "80 generation" was 34% and 23% respectively.

Among the respondents in China, the largest proportion of the respondents who believed that the market had strong demand for their abilities was the "50 after", which was 39%, and the "after 80" and "60-70" were 28% and 36% respectively.

China's "post-80s" employees are less confident in their ability to start their businesses. The main reasons are:

After 80, there is a lack of advantages. After 80, employees lack professional competence, industry experience, customer resources, partners, funds and management concepts. They often go through a certain market opportunity to start their own businesses, but often face greater challenges in maintaining continuous success.

The gap between talent supply and market demand is quite different. China's labor force is abundant, but the supply and market demand of professionals (including professional and technological capabilities, managerial capabilities and practical capabilities) are quite different from quantity to quality.

Competition intensifies and challenges professional skills. The economy is getting warmer, and global and local competition is becoming more and more intense. Higher requirements for the depth and breadth of service capabilities of entrepreneurs are required.

China's government has vigorously advocated innovative society, promoted industrial restructuring, and encouraged more emerging industries.

At the same time, the proportion of service industry in the economy will be increased. The market needs more advanced and more core service support.

The importance and leadership of entrepreneurial capabilities will be the foundation for their sustainable development.

Regional business expansion. Based on the consideration of human resources cost, more foreign enterprises are actively entering the two tier cities, and local entrepreneurs are faced with the requirements of improving service capabilities.

Chinese respondents considered the main risks of self employment according to the survey results. According to the survey results, the Chinese people believe that the most important risks in starting an undertaking are: income uncertainty 36%, lack of support (support from enterprises, families) 20%, risk of failure 18%, and lack of skills 11% (this ratio is higher than that of India (5%) and global (7%)).

Mark, director of operations in Greater China, Kelly services, pointed out: "for the" post-80s "entrepreneurs, the economic rebound brings opportunities, but the competition in the Chinese market will be even more severe.

After 80, we need to further expand the breadth and depth of our capabilities. At the same time, combining the needs of the market, enhancing the importance and leadership of professional competence in a timely manner is an important guarantee to ensure the continuous success of entrepreneurship.

For enterprises, "80 generation" employees are the reserves of key talents and directly affect the development of enterprises.

Enterprises should use systematic thinking to deal with the impact of "post-80s" entrepreneurship. In addition to designing concerns for entrepreneurs, the key is to enhance loyalty in the following areas, so as to extend the time of staff in the enterprise, and also improve the performance of the organization.

Improve the leadership of its superiors

Career development plan

Increase the professionalism of training

Providing rotation opportunities

Providing project work opportunities

Providing internal Entrepreneurship

Increase incentives in terms of salary

Provide more targeted opportunities for welfare

Strengthening the establishment of enterprise culture

Facilitating communication "

Face up to China's entrepreneurial boom

More respondents from China confirmed the idea of entrepreneurial fever in China.

Chen Xu, vice president of Zhaopin, said that a recent survey of Zhaopin recruitment data also confirmed this view. 79% of the people in the workplace said they had the desire to start a business.

But it is worth noting that the survey data from Zhaopin showed that only 18% of entrepreneurs said that the company they founded was "in good condition and promising prospects", and 42% of the entrepreneurs said that "the operation is basically normal and can maintain the status quo", and another 40% of entrepreneurs clearly stated that "not optimistic, survival difficulties."

It can be seen that nearly half of entrepreneurs are still struggling in the quagmire of existence.

Entrepreneurial prospects are not optimistic and aggressive. Entrepreneurs must not only rely on impulses, but also assess the risks of entrepreneurship.

For young entrepreneurs, especially college students, entrepreneurs need more consideration and evaluation.

Entrepreneurs need diligence, optimism, optimism, modesty, altruistic psychological quality and journey of thousands of miles, starting from the hardship preparation, and the establishment of investment and financing knowledge and social relations is also very important for entrepreneurship. Graduates who just left campus do not have the experience and ability to freely soar in the mall.

Chen Xu, vice president of Zhaopin recruitment, suggests that for most college students, it is a mature choice to start training in regular companies and cultivate connections between friends and social networks.

Although China's current entrepreneurial opportunities and entrepreneurial environment are more conducive to people's entrepreneurship, the difficulty and height of entrepreneurship will also increase, and the competition environment will become more intense.

Therefore, the vast number of people in the workplace, especially young entrepreneurs, must face up to the current entrepreneurial boom. Career development bottlenecks and employment difficulties can not be solved effectively by entrepreneurship.