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    The Most Visited Village In Beijing Is Booming.

    2010/6/5 11:47:00 30

    Shop Village

    A village of more than 400 households, more than 300 households opened shop, the total number of shops has reached more than 400, each family sells local "specialty" cashmere products, can sell about 20000000 yuan a year.

    Recently, the village has been circulating among netizens and has been nicknamed "net shop village".

    Although the village is not in Beijing, the villagers say they like Beijing people very much, because Beijing people made their first cashmere business more than 30 years ago. After more than 30 years, the customers who buy cashmere online are the most in Beijing.


    Yesterday, the reporter came to the "online shop village" which had just appeared on the Internet for 6 hours. "Shop village" is the village of East High Village near Qinghe County in Xingtai, Hebei.

    The villagers have guided reporters to find Liu Yu, the first country to open a shop on the Internet. When they entered the yard, they saw a young man packing and delivering with the courier. "This is an order just 10 minutes ago, and there are cashmere sweaters and cashmere lines, a total of 5."

    Young man said that although it has just entered the summer, but because it is the cheapest time of the year, so there are often netizens to shop to collect the leak.

    There are 4 rooms in the courtyard. They are warehouses, delivery rooms, small processing workshops and online customer service rooms. There are 10 computers in the customer service room, and 10 customer service shops are busy selling things with Taobao buyers and chatting with buyers. They are all villagers in the East Village or nearby villages, and now they have two thousand or three thousand yuan for customer service monthly income.


    Qinghe County is known as the "Cashmere capital of China".

    According to the introduction, in 1978, a local farmer found that the leftovers of many woollen sweater factories in Inner Mongolia were thrown away. He felt it was a pity that he bought it at a very low price. He asked the experts to pform his carding machine and try to comb out cashmere from his leftovers. I didn't think it would be a success. He successfully sold cashmere to a carpet factory in Qinghe, Beijing, and made a fortune.

    Since then, the cashmere industry has sprung up in Qinghe.

    Liu Yuguo happened to be born in that year and watched the villagers start a cashmere processing workshop. Liu Yuguo's father also bought several pile down machines for cashmere processing.

    After graduating from junior high school, Liu Yuguo began to run business for his family. "We are all small workshops, selling everywhere, and all the small workshops in the village are not very warm. They will keep their livelihood."


    In November 2007, Liu Yuguo tried to open a shop on Taobao. He never thought of making the first paction on the first night, selling 435 yuan. "At that time, I would not do anything. The buyer laughed at me as a" rookie ".

    However, Liu Yuguo soon grasped the secret of Internet sales and sold 300 thousand yuan in 2008. He bought two cars with the money he earned.

    In 2009, sales surged to about 10000000 yuan. Over two years, he bought 3 cars and a about 2000000 yuan factory building.

    The villagers saw that they had opened shop, and now they have almost all their own online shops except the elderly and children who will not surf the Internet.

    According to Taobao statistics, there are more than 400 registered shops in the village, with more than 20 annual sales of more than 1 million yuan. Last year, the village sold more than 300 tons of cashmere yarns and about 20000000 yuan in sales.

    "Since the opening of online shops, there are no idlers in the village, and no one has been drinking and making trouble."

    The villagers said that although everyone sold cashmere products, but never vicious competition, instead of mutual help and more benefits.


    Qinghe cashmere products market management committee director Sun Lianling told reporters that Qinghe cashmere output accounted for 50% of the country's market share, the paction volume reached about 2000000000 yuan last year, of which the network sales volume of more than 300 million yuan.

    In Qinghe, some enterprises are doing OEM for domestic and foreign brands. Some enterprises are quietly creating their own brands. Some enterprises are making cashmere products that ordinary people can afford. No matter what kind of enterprises, Beijing consumers are regular customers. They not only buy online, but also often drive to Qinghe group buying.

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