Home >

The Clothing Store Owner Experienced The Big Show "Buy Clothes Classics" Personally.

2010/6/7 9:00:00 26

??? 日本語 Fran?ais English 中文

After having a seller's identity, when Mo Yan buys clothes for himself, he will come up with a set of professional "calculating formula" before making a bargain.

This is a very old line: "if you want to cry, then stand up, tears will not flow out."

Because many times, in a different perspective, things may be completely subverted and may be refreshed.

This period's shopping essence is the three clothing store owner, when they from the simple consumer to the present smart businessman, then walks up the street, all felt differently.

They must use the most unique perspective to tell you the mystery of shopping.

Take the formula to buy shirts.

Name: Mo Yan

Age: 28 years old

Occupation: in the Luoxi new town, run the "Si Wei Ya clothing store", specializing in the sale of women's underwear and household clothing.

Monthly shopping cost: 1500 yuan

2005 autumn and winter motto

Now is the new product listing season, the price is more expensive, suggest goods than N home, pay attention to the discount information.

Unedited Biographies

Mo Yan's shop had not been opened for a long time, and the monthly profit was not much, which prevented her from carrying out the shopping plan in a big way.

It may be that as she gets older, she becomes more and more aware of the quality of clothing. She says that good material is not only comfortable, but also does not give the body a slightly slack meat, which helps to show body lines.

As for the style, she has not pursued the trendy, and generosity is the most important, because one's taste will never be out of date.

Mo Yan, who is now working on corsets, is naturally very particular about underwear. Apart from Si Wei Ya, she also likes Ttiumph, especially the excellent shaping effect of the brand.

Just like some people say, the coat is for others to see. Underwear is worn by people who love themselves and you.

Shopping

Psychological changes

Before opening a shop, Mo Yan was a white-collar company, with a monthly installation charge of about 2000 yuan.

At that time, every time she saw good things, she couldn't help buying them immediately.

After opening the shop, Mo Yan regrets that she is more sensible now.

Became a boss, Mo Yan gradually understand the tacit understanding between colleagues, especially the contrast between the market price and the cost price is poor - often 60 percent off of the goods sold at 12% off, but also to the buyers feel very good.

After having the determination of not blindly consuming and smart calculation, now if you buy something in a brand store or a special store, Mo Yan will value the opportunity very much, pick a discount period, or sweep the goods in season.

If you shop in a small shop, you will get a set of professional formula before you bargain.

Unique weapon

The bargaining starts at the selling price of 1/3.

When the title of "seller" is more than one, Mo Yan also has a bit of a strong eye. She can always estimate the price of the clothes in the street store, and then add 10-20 yuan on this basis. The success rate is quite high.

Her formula is: clothing production costs + middlemen + other charges (such as freight), and then the clothing style, texture and store size and decoration to make adjustments.

In fact, this formula is not a secret. Some people will be too tired to use it. Some people are not confident in themselves. They are worried about the estimation. But if they don't try, how can they know it?

Mo Yan said that 1/3 was her starting price.

Heart water recommendation

Tianhe City

Reasons: those big bright windows can make people see clearly this season's popularity, and feel the trend at close distance is an excellent way to keep a youthful heart.

Some street shops behind the world square.

Reason: coffee shops and small shops feel relaxed and happy. If you want to find something else special, there will always be harvest.

Good mood is also a kind of enjoyment.

Name: Weni

Age: 28 years old

Occupation: two folk costumes and pottery shops in Wan Guo square and long Zang street.

Monthly shopping cost: 1000 yuan

2005 autumn and winter motto

The color can be simplified in this season, and it is very suitable for tidying up the mood.

Unedited Biographies

Weni is

Taiwanese

When he graduated from Guangzhou Acmdemy of Fine Arts, he started a small shop with his friends when he was a student. He started selling clay dolls made by himself, and later began selling some folk customs.

From the sale of these things, it is not difficult to see the temperament of Weni. She is cheerful but full of indifference. It is her ideal state that there should not be too much deliberate decoration in life.

Therefore, Weni likes natural and simple style of dress. She is tired of many colors, and the single color is most pleasing to the eye.

Weni collected a lot of ornaments, such as bracelets and rings. She said that the ornaments of these flowers could make her plain clothes look sharp.

The bag is Weni's favorite. She has never carefully calculated the number of bags in her home, so she can't wait to pay for the style.

She estimated that the monthly shopping cost of 1000 yuan was only in Guangzhou. She would go to Hongkong and Taiwan to purchase many times.

Unique weapon

Feel the value yourself.

Weni has a special theory: there is no reason why a thing must be quoted at any price.

Maybe all the costs add up to 200 yuan, but the store labels it as 400 yuan, which means that the shop owner thinks it is worth 400 yuan, and only the people who buy it feel the value is enough.

Measuring the value of a thing is not just a cost, but sometimes a "heart" factor.

Therefore, Weni is quite refreshing when shopping, and the mood is always good.

She said this is another kind of enjoyment.

Psychological changes in shopping

In the past, Weni often bought things, and getting out of the house every day almost became a law.

One day, when she opened the wardrobe, she found that the clothes that were full of them almost grew almost the same. The styles and materials changed little. When they picked them up and did not know what to wear, they finally decided to overcome their shortcomings and take a new route.

After opening a shop, her eyes grew wider and wider.

Each quarter will buy about 3 pieces of special good, for more formal occasions, and then match some of their own style clothes as normal life clothes, so that life will become regular.

Heart water recommendation

Dongshan

Foreign Trade Street

Reason: there are always valuable discoveries, but we must pick them up with our eyes.

The bags here are not very good, but the styles are very new, and the tailoring design is very special. It's worth buying.

King of Henan

Reason: shopkeeper seems to have certain requirements for aesthetics, not only good store decoration, but also very good ideas for entering products.

Brand of "exception"

Reasons: concise style, less color, cotton and flax material, elegant.

Fashion starts from VIP.

Name: Jessica

Age: 30 years old

Occupation: there is a clothing store in Dongshan and Huan Shi Road.

Monthly shopping cost: around 4000 yuan.

2005 autumn and winter motto

Black, purple and gold will be popular in autumn and winter, and Russian style and neutral style will be popular.

Unedited Biographies

Jessica self mockery is a woman who wants to dress herself up all the time.

Everything in her shop is always bright and colorful, and you can always see the bright sunshine on her face.

Jessica said, since others can dress beautifully through her shop, why can't she make herself more beautiful through the clothes of other people's shop? Believing that others have magic is also a virtue.

From time to time, Jessica fell in love with TommyHilfiger and finally fell in love with this.

brand

And then madly patronize.

Jessica is now very keen on searching other people's shops and seeing her own purchase, but she never buys pants and skirts in a small shop. She says this always looks straight and needs a more secure origin.

She likes rosy red, which is almost the primary element of her choice of clothes.

A woman who is slightly paranoid about color is easy to influence her people with her confidence. No wonder her friends regard her as a fashion book.

Heart water recommendation

A few shops on the streets of EMU flagship store under the agriculture and forestry road.

Reason: four or five successive shops have their own characteristics, and the improved cheongsam and dress can be found.

The end of Beijing road Ginza

Reason: the boss is a European product from Hongkong, although the price is high, but the synchronization is strong, the style version is pretty good.

Psychological changes in shopping

Jessica did not shop when she frequented TommyHilfiger. At that time, she hardly went deep into the alley, Taobao only had enthusiasm for big stores and big brands.

Now the change is quite big. Jessica wants customers to see a unique shop owner. She really doesn't want to bump into other people's clothes. The mass produced garments will make the street people tremble with fear. If the person facing you looks as if you are twins, it's still a little ashamed. If customers find themselves wearing the same clothes as the boss, how can they still trust and like your shop? So Jessica starts to have VIP qualification of many small stores, and has a bit of sexy clothes in it.

Unique weapon

Looking for places with VIP services

Taking part in some party needs a little dress, Jessica will buy it specially to the designer's brand shop. Maybe it's not a famous brand, but sometimes the unknown designer will also have extraordinary action, and the production is not big, and the chance of hitting the shirt is small.

For small shops, the trick of Jessica is to find out the background of the boss first and see if it is Hongkong people. They usually get goods directly from Hongkong, and the channels of purchase are relatively wide.

Jessica doesn't bargain too much. She believes that places with VIP services will not be too expensive.

And after being a member, you can get new or preferential information in time, buy something you like and take a step ahead of others.