Shandong Qingdao Footwear Industry Relies On Exhibition To Make Big Market.

In the wake of the international financial crisis, shoe manufacturers are ushering in the spring of production which is in short supply.

In May alone, there were 107th orders from the shoe manufacturers at the Canton Fair. After that, China Dongguan international shoes exhibition and shoe machine fair ended successfully.

Because of the abundant orders, many shoe factories have raised the order price by one to 20%. With the dust settled in leather shoes anti-dumping cases, the market for leather shoes has slowly picked up, which indicates that the shoe industry is recovering rapidly this year.

Based on this, the island city shoe companies have joined the army of pformation and upgrading.

Large enterprises are planning to modernize and diversify traditional industries, and SMEs are seeking win-win cooperation based on their own advantages.

Shandong accounted for three of the 4 shoe making clusters in Qingdao, and in the past 2-3 years, the local government plans to build Jimo's blue village into the largest shoe capital in Jiangbei.

Throughout the Jiangbei market, Qingdao footwear industry is booming.

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Leading enterprises plan pformation and upgrading

As a traditional industry, leather industry is accelerating the pformation of growth mode, and it is urgent to rely on industrial design and technological innovation to achieve industrial pformation and upgrading.

At the end of May, Hengda Group became the first batch of 3 enterprises in Qingdao to be awarded the "industrial design center" of Shandong, together with Haier and Hisense two national brand enterprises. This is another important R & D platform for Hengda Group, which is the only "national accredited enterprise technology center" in leather shoes industry. It has also become another important engine for leather industry to accelerate pformation and upgrading.

Wang Jiwan, chairman of Hengda Group, said: "this is the first industrial design center in Shandong Province, which has further boosted the confidence of Hengda development. We will rely on this new platform to respond positively to the policy of" pferring mode and adjusting structure ", strengthening industrial design capability, and promoting the pformation and upgrading of leather shoes industry.

Relying on the R & D platform of "national accredited enterprise technology center", Hengda invested 5.6% of its revenue into R & D work every year, and established and improved the incentive mechanism for innovation.

It has introduced high-end research and development systems such as 3D CAD shoe design, and has intensified cooperation with industry and research institutes with internationally renowned brands and national professional research institutes.

At present, Hengda has declared and authorized 610 national patents, and has participated in 39 national industry standards. More than 150 products (Technology) have been awarded provincial or national awards, and the results of innovation have ranked first in the industry.

The two star group, which is also known as Hengda, takes the technological innovation of shoemaking technology as a breakthrough, and improves the technology, equipment and technology upgrading to achieve the problem of energy conservation and emission reduction in the shoe making process.

It is reported that only one year in 2009, the double star group saved about 60000000 yuan by energy saving and emission reduction. The total energy consumption during the "11th Five-Year" period was 30% lower than that in 2005, which exceeded the 5 year target of 22% required by the state. It has played an important role in promoting the efficiency and cost reduction of enterprises, and has become a typical example of the development of low carbon economy in domestic shoemaking enterprises.

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Small and medium enterprises seek financial support

According to statistics, the output of leather shoes in blue village in Jimo, Qingdao has exceeded 100 million pairs in 2009, and the output value has reached 5 billion yuan. The town has 2 famous trademarks of Shandong and Qingdao, more than 200 registered trademarks, 200 production lines, 30 large scale enterprises, and sales of products occupy more than 1000 markets nationwide.

After thorough investigation, the town leaders found that the shortage of funds has become an obstacle for enterprises to become bigger and stronger. In recent years, the town has implemented the "retreat from the village into the garden", and most of its funds are used in building factories, resulting in a shortage of equipment renewal and liquidity.

In order to effectively solve this bottleneck problem that restricts the development of enterprises, the town actively communicates with the financial sector to win their financial support for the footwear industry, but because most of the shoemaking enterprises are leasing the premises of the factory building, they do not conform to the mortgage conditions and are "shut out".

After understanding the situation, Minsheng Bank took the initiative to contact the local government and enterprises. Based on the 3 months of on-the-spot investigation, it made the "tailor-made" for the blue village footwear industry. In Qingdao, it pioneered the "three joint guarantee" new lending mechanism, which undoubtedly injected new vitality and vitality into the shoemaking industry of the town.

Zhang Chongmin, President of Minsheng Bank, said that the lending policy of the bank was tilted to the blue village shoe makers. First, the shoemaking industry had a wide market and good prospects for development. Two, it was helped by relevant departments of the local government to give priority to those companies with large scale and high reputation.

The first phase of the credit is 100 million yuan. At present, the mortgage loan is 20 million yuan, and three joint guarantee loans are 60 million yuan, and more than 40 shoe manufacturers are benefiting.

In order to better support the development of footwear industry, according to the needs of enterprises, Minsheng Bank, on the basis of a 100 million yuan credit, plans to further grant 100 million yuan special loans next year, so that more shoe manufacturers can upgrade their equipment, upgrade their products and upgrade their products.

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Relying on exhibition to make big market

China's largest professional leather shoe machine shoe material exhibition, "2010 Eleventh China (Qingdao) International leather, shoe machine, shoe materials exhibition", since its launch in December 2009, the exhibition is progressing smoothly.

At present, more than 150 customers have signed an exhibition agreement. The number of booths has increased to 4, and the number of booths has been booked up by nearly more than 10000 square meters. The number of booths has increased by 4 times.

The exhibition will be held on June 26, 2010 -28 at the Qingdao International Convention and Exhibition Center.

With the development trend of the market, Qingdao international leather shoes machine exhibition has exceeded the total number of exhibitors last year in a short two months, which is far beyond the expected effect. The increase is nearly 4 times that of previous years.

Ju min machinery, Jinjiang Shi Chuang, Shi Naibao, Quan Feng, Yida, Yusheng, Kangda, Li Yu, Sheng Xing, Zheng Han, ah Chi La, Fu Bao, Lu Ru Da, Wendeng Sen Lu, Qingdao tannery and other enterprises have registered in advance to occupy the most favorable exhibition location. Many enterprises will also carry the new products developed in 2010 to participate in the exhibition.

Among them, enterprises in Jinjiang, Guangdong and other places in Fujian were actively involved in the exhibition. They broke through previous years in the booth area. Guangdong Dongguan shoe machine chamber of Commerce, Zhejiang Ruian chamber of Commerce, Dongguan shoe material industry association, Fujian Shoe Association and so on have signed a group agreement.

Qingdao international leather shoes machine exhibition, relying on the development of Shandong market, has been rapidly improving in Shandong and the whole country. More and more customers are willing to penetrate the northern market through the exhibition platform, and continue to open up the international market channels such as Japan, the United States, Italy and Sweden.