Business Of Small And Medium Sized Internet Dealers

In the face of the status quo of brand clothing homogenization, do you think designer brands with fashionable elements will only appear in the window of high-end department stores? When you place orders online, you may directly decide how many such products will be produced by factory workers.

Online sellers not only make use of a network line to do retail business, but also continue to strengthen control over upstream manufacturing and manufacturing links, adopt customized selling styles and buying system, while the latter are traditional business models that they want to do but are difficult to put into practice.

Small boat good turn: the dedicated production line starts on demand.

A new number of T - shirts and skirts have just been shipped to the factory, and Xie Jing began to pick up the designer's clothing design.

Since May, she has ordered more than 120 summer clothes from a cooperative factory, and every 3-4 days, new garments will be delivered to Beijing from production companies.

Xie Jing has employed 3 signing designers in Taobao fashion Essar store. Because of the fast replacement of new products, she now has 5 garment processing plants to cooperate.

According to Xie Jing, when she first started her business, she went to the wholesale markets like the zoo and Dahongmen and then sold them to the shop, but the profits were too low, and she would hit the goods with other sellers.

Therefore, Xie Jing started the designer, designed his own clothes, and then subcontracted a garment factory's production line, specializing in the production of clothing sold by his shop.

"If a garment has a large order, you can always ask the factory to increase the quantity."

Xie Jing disclosed that the clothing designed by the company can grasp the fabric and popularity, increase sales volume, reduce costs after mass production, and increase profits.

She also hired a buyer to choose fashion clothes and leather goods to make the store very popular.

In fact, in the retail industry, the most successful buyer system is Hongkong's Crawford.

Buying is actually a buyout business. Merchants will send buyers to buy popular products all over the world, and the most limited commodity or classic style goods are likely to be bought out.

Because it is an exclusive sale, the factory price is paid, and the gross profit margin is much higher than the joint point deduction system.

Buyers have a higher demand for buyers' fashion sensitivity and market forecast ability, which is also the key to restrict the implementation of brands and department stores.

Similar to Xie Jing's model, Guo Guo, a diamond trader, adjusted orders for diamond manufacturers in India, Israel and other countries based on online pactions.

Guo Feng's diamond network not only runs diamond jewelry but also has a naked diamond, which is different from the traditional diamond retailer's business model.

"The diamond diamond net has about hundreds of orders per day. There are three or four diamond processing plants upstream, and about 80% of the products are customized products."

Guo Feng told reporters that with the increase in diamond sales, he has begun to have certain constraints on the upstream processing and manufacturing process, and manufacturers should manufacture diamond ornaments according to their customers' needs.

"Small batch and multi style" is the main way for network operators to cooperate with upstream manufacturers.

Increasing the right to speak: reducing operational risk

With the serious homogenization of products on the market, some traditional retailers accustomed to joint closing points have begun to notice that although they have gained the right to speak channels, their profits are getting smaller and smaller, and they are far away from the commercial nature of "buying, selling, earning profits".

Retail companies have found that in the operation team, most people are negotiating with agents to negotiate points or enter fees, but they can not find several genuine "purchases" that can grasp market sales.

With the change of monitoring orders online, the new network operators have established a rapid response mechanism, and have begun to try the order operation with small manufacturing enterprises as the starting point.

It is different from traditional manufacturers to judge the market by experience, and to sell after the first order.

Guo Feng, for example, if a diamond ring online order reached 100, it could require upstream manufacturers to produce 150 pieces, with little risk of operation and no unsalable sales.

Xie Jing also said that with fixed designers and upstream cooperative manufacturers, it would take about more than 20 days from product design to production to complete production.

Through this cooperation mode, the production process is fast turnaround, and the inventory pressure is also reduced.

Sales volume and inventory are two problems that the retail industry must face. For example, improper management will lead to high risk in the sales process.

If retailers are uncertain about the change of customer demand, the increase in inventory will lead to pressure on capital turnover.

Guo Feng and Xie Jing represent a part of the network operators who are integrating upstream.

Guo Feng said frankly that sales volume has increased, and its purchasing power and bargaining power have been improved.

In order to master the quality of products from the production line, Xie Jing is busy with the establishment of the production department.

She wants to recruit people who understand the clothing production process and know the fabric technology and make up the production department.

It is understood that some foreign trade enterprises in the process of trying to sell domestic products, first with some network operators.

The order mode of small businesses is gradually driving large and medium-sized enterprises to pform their original cooperation mode.

Seeking rise: going to sea by platform

Xie Jing represented a generation of Internet traders who grew up through the market.

However, Xie Jing is planning to "go to sea" - the ELSA brand in her store should be stationed in the Mcglaughlin website of fast fashion brand.

For Xie Jing, this is both an opportunity and a challenge.

Although Essar has designers and production lines, how to keep up with Mcglaughlin's quick response to the trend and shorten the fashion listing cycle is what Xie Jing needs to face.

In fact, the traditional concept of small and medium-sized business network has become a small number of sales of tens of thousands of B2C annual sales.

When they grew up on platforms like Taobao, they began to work towards new goals.

Feel the new demand of Internet merchants, and Taobao is also adjusting.

In April of this year, Taobao launched the "MBA" training class. Admission to the "fractional line" required applicants to have annual sales of at least 8 million yuan, and had more than 10 online shop teams.

But surprisingly, there are only 50 Places in the first phase of the training class, the number of applicants has reached more than 300.

Although Guo Feng's diamond is not a native brand of Taobao, there is a special team responsible for Taobao's promotion and operation.

In fact, a lot of small and medium-sized B2C enterprises such as new seven days, diamond birds and so on are also "immigrants" on Taobao. They have their own independent websites and Taobao mall.

The "sea" of diamonds is really out of the country.

Guo Feng disclosed that they hope to further expand the market and go deep into diamond mines to talk about cooperation, so that they can participate in the procurement and negotiation process from diamond raw materials, and also provide greater market space for the naked drilling business of investment.