Can China'S Shoe Industry Upgrade Rely On Green Industrial Design?

"Made in China" to succeed as "Chinese creation", the soft power of industrial design has become the most important.

This is not only a consensus in the industry, but also Wang Junmin, vice governor of Shandong Province, recently pointed out that industrial design is an important content of technological innovation in Shandong Province, which is an important content of technological innovation. A good design creativity will bring a fundamental leap in technological innovation. In the case of foreign constraints and monopolies of industrial core technology, industrial design is an important breakthrough for Chinese enterprises to participate in international competition with small investment, quick effect and small risk.

The tide of industrial design is coming.

In a symposium on promoting industrial design in Shandong Province, held in May 25th, Wang Junmin further revealed that in the next 3 years, Shandong should innovate the "three projects" through the implementation of industrial design, and set up an industrial design innovation system that integrates innovation, design centers and industries together to promote industrial design innovation.

Similarly, in recent days, according to the instructions of the leaders of Liaoning Province, Tiexi industrial new town has launched the plan of building China (Shenyang) electromechanical equipment trade and industry city, and industrial design has also been listed as one of the key development projects.

In the near future, the emergence and warming of a chief design officer of CDO (ChiefDesignOfficer), a parallel position with CFO and CEO, is seen as being affecting and changing the management strategy of Chinese enterprises.

In fact, industrial design has changed the fate of Chinese companies in a subtle way.

For example, the Haier group of the household appliance industry has won the German Red Dot Design Award, known as "Oscar of industrial design", while the Qingdao Hisense, which is the same as Haier, has been permanently collected and displayed by the China Red Star Museum, which is also sufficient to explain the level of industrial design.

At present, in the case of a large number of manufacturing industries moving to Southeast Asia and other places, the pformation made in China is inevitable. This is not a verbal call. It requires entrepreneurs to pform their ideas fundamentally, and to push and promote the upgrading of China's industrial revolution with sufficient effort and capital.

The Qingdao Hengda Group, which has been in the past for several years, has been thinking about the industrial design for several years. Now it seems that the industrial revolution is not completed in a short period of time. From today's global manufacturing industry, especially the manufacturing layout of shoes, the strong manufacturing brands in Europe and the United States and the newly formed "manufacturing plants" such as Southeast Asia have formed a trend of attack on Chinese manufacturing. This revolution seems urgent and urgent, without leaving a little delay.

In this perilous Chinese manufacturing pformation machine, can industrial design seize this historic event and boost the magnificent pformation of China's manufacturing industry? This is no doubt. What is the path of industrial design in China's manufacturing industry? What kind of level is it now?

This is not the task of a person, nor the responsibility of a brand. It is the whole industrial design army of China and the whole Chinese manufacturing leader: entrepreneurs must ponder together.

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Industrial design with Chinese characteristics

In the two crises of 1929 and 1997 respectively, western countries eliminated the crisis through industrial design innovation.

And Japan and South Korea, which have always been the benchmark of China's manufacturing, are also undergoing magnificent pformation through industrial design innovation.

Little korea is enough to shock people.

Through industrial design, small countries have created 1/3 of China's GDP, while China consumes so much energy, creating GDP accounts for only 5% of the world's total.

This is the charm of industrial design.

On the contrary, China's industrial design has made some progress in the past more than 20 years, after decades of hardship, but the results are not satisfactory.

In fact, China's industrial design also has the "analogy" of the place, that is, "simulation" and "re creation" ability.

In the past few years, Chinese people have been fiercely Shanzhai, so that the outside world equated "made in China" and "Shanzhai" for a long time.

For shoe products, it is hard to escape the fate of being Shanzhai. Over the years, many of China's self-produced shoes show signs of European and American design or Japanese design style, which has caused many unfavorable factors, and once pushed the Chinese footwear industry to the cusp of the waves.

Lack of creativity, innovation consciousness is not strong, simple copy, paste, copy, thus showing pale in design, making China's shoes and even various products appear weak in the market competition.

Is there a gap between China's industrial designers and the international community? But they also have reasons for their own excuses: many industrial products are not really designed according to their own creativity, and many original designs are strangled by entrepreneurs in the blueprint.

In the tide of reform, enterprises pursue survival, and entrepreneurs pursue short-term profits. "Copying and imitation" becomes the quickest means for enterprises to get profits. In this way, entrepreneurs blindly instruct designers to "copy and imitate", which is reasonable. The most direct result will be the destruction of talented designers and the lack of cultural connotations of Chinese made products.

As a fashion industry, the lack of cultural connotation will be a fatal blow to the development of an enterprise.

Wang Jiwan, chairman of Hengda Group, who founded 860 yuan 26 years ago, has a deep view in the long run. "In the process of pformation from traditional manufacturing to brand oriented enterprises, the innovation of Chinese footwear enterprises is not only the pformation of enterprises to improve their competitiveness, but also shoulder the heavy responsibility of improving the national dress taste and cultural taste."

Hanta, under the leadership of Wang Jiwan, is unique in his own way. In industrial design, Qingdao Hengda Group, a private enterprise, has formulated the industrial design strategy of the prophet first, which has more forcefully illustrated this point. The correct cognition and orientation of industrial design is the premise, and it is a guarantee to spend a lot of money in R & D.

The Chinese cultural elements give the national connotation formed on the product and get the final embodiment on the product.

This has to make people pay more attention to the phenomenon of Hengda, and try to explore how the Chinese shoe industry will give new connotation to industrial design under the dispute of soft power, so as to increase the gold content of Chinese brands.

Compared with these companies that have independent innovation ability in the precedent, more enterprises can not even clearly explain what industrial design is, which is one of the reasons why Chinese manufacturing is embarrassed.

As Harold, director of design of DaimlerChrysler Benz, said: "it is not so much that Chinese manufacturing is challenged, but rather that Chinese product design is facing bottlenecks."

This is indeed the case.

In the era of rational consumption that pursues individuality, environmental protection and health, through industrial design, the soul of national culture in normal industrial products will be endowed with strong competitiveness in the fierce market competition. This unreplicable competitiveness is a powerful manifestation of the company's soft power.

The promotion of this kind of soft power may not only be an enterprise, but also a national industry.

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Hengda's pulse of green industrial design

In the recent international fashion week in Qingdao, Hengda Group has demonstrated the strength of the company with a simulation bull.

Behind this simulation cow's "leather seamless bonding technology" is a Hengda Group's persistent industrial design road.

As a member of the resource demand industry leather industry, Hengda Group regards green design as the core to promote the sustainable development of the industry.

In order to reduce carbon emissions and reduce pollution, Hengda Group invested huge manpower and material resources to carry out independent innovation in order to fulfill the conferred and permeated products of "Hengda idea" and "Hengda culture".

Under such background, the leading technologies such as "seamless leather bonding technology" and "waterproof and breathable shoe making technology" have emerged.

The "three in one" creative design mode, customized product customization, multi brand development strategy, integration of resources at home and abroad, and open innovation platform all reflect the innovative elements in the industrial design of Hengda Group.

In Wang Jiwan's view, the industrial chain built on information platform not only shortened the time of product research and development, but also realized the fast and efficient operation of marketing mode, and led the new consumption revolution in the shoe and clothing industry.

A lot of pioneering results have been achieved by Hengda's innovation in breaking through the bottleneck of product design and R & D, and a large amount of financial support has ensured Hengda's exploration of industrial design.

In March 2006, Hengda Group awarded the 3 million prize of the "China famous trademark" and "China famous brand product" by the government to the establishment of enterprise learning organization and the reward for the training and innovation of the reserve talents of the whole group company.

Positioning, persistence, financial support and continuous innovation.

Simple can not be simple. The way of research and design that Hon has gone through is not only giving people endless consideration and introspection, but also allowing more latecomers to salivate.

Clearly, a new era of design LED manufacturing has arrived.

With the continuous development of science and technology, the advent of knowledge society and the pformation of innovation forms, the industrial design in the information age is also evolving from the work of professional designers to a wider range of user participation. User centered, user participation innovative design has attracted increasing attention, and the 2 innovation mode of industrial design centered on user experience is gradually taking shape.

Design is no longer a professional designer's patent. User participation and user centered design have become the key words. FabLab, LivingLab and other international innovative design patterns also reflect the 2 trend of design innovation in the future.

"The 2 era of the design of Hengda shoe industry has long been opened, and the construction of Hengda Hui Valley is one embodiment of this strategy."

With the Hengda International Digital Industrial Park as the carrier, taking the footwear industry as the foundation, taking the creative industries and software industries as the core, serving the economy as the guidance, innovating and integrating the international frontier information, R & D, operation, human capital, knowledge economy, capital operation and information management, the modern "Silicon Valley" type "Hui Valley" has been formed to lead the development and creation of the footwear industry in China and even the world, and to meet the domestic and international market demand. The six centers, including the R & D center, the creative design center, the virtual operation research center, the soft ware development center, the capital operation center and the personnel training center, will be further promoted in Hengda international digital science and Technology Industrial Park. Wang Jiwan introduced

While reflecting on what difficulties China has made and how to break through the bottleneck, Wang Jiwan, who is in charge of the Hengda Group, has given us some comfort. With the vision of the world, Wang Jiwan, who has positioned the development strategy of enterprises, has set an example for China's shoe-making enterprisers. Can the hard and soft drive and Hengda Group further explore a way of developing the national characteristics for China's private shoe enterprises, thus leading the development of the whole industry?

The answer may be in the near future.