When The Heat Is Not Hot &Nbsp, The Clothing Industry In Humen Is Famine.

In the eyes of general manager Guo Zhigang, the clothing manufacturer is

A lot of the goods have not been mentioned.

There is a convention in the clothing industry.

This year, heavy rains are frequent in the south.

Affected by cold air, many parts of the country appear to be partial cold in comparison with previous years.

The abnormal weather disrupted the sales rhythm of the clothing industry.

"There are arrangements for brand clothing, when to put on summer clothes and when to wear autumn clothes.

Clothing is also produced according to the arrangement. "

Guo Zhigang said that this summer is getting shorter, making the sales of summer wear not optimistic. "Customers are slow to pick up the goods, or cancel orders, or originally set 20 thousand pieces, only 5000 pieces were taken."

Because the company is in accordance with the order of six months ago, the volume of orders, customers reduce the amount of goods, directly led to the backlog of summer clothing.

"According to past years, summer wear should have been finished, but this year many customers' orders are not finished."

Guo Zhigang was upset.

"This year's heat is not hot. The pition from spring clothes to summer wear and summer wear to autumn wear is not obvious, which has affected the number of clothing sales."

Hu Changshui, deputy general manager of Dongguan Song Ying Industrial Co., Ltd., has the same feeling. He said that the most favorable season for clothes is seasonal, so that they sell long sleeves and sell long sleeves. They should sell short sleeves and sell short sleeves.

But Hu Changshui seems that the climate is abnormal, the impact on the high-end clothing is relatively small, because the amount is not large.

And for women with large profits and small profits will have a great impact.

Issa Alan manager Wen Zhiping also felt the impact of the weather, "there will be some backlog and can only be sold slowly."

The retail sale of clothing stores is bad, which affects the delay of customers' delivery, plus the backlog caused by customers' untimely delivery, which affects the turnover of the company's capital chain and restricts the investment in marketing and production in later stage.

Guo Zhigang is pondering how to deal with the backlog of summer clothes. On the other hand, he also began to worry about the crisis of this autumn and winter outage.

"Autumn and winter may be extended, and orders will not be enough before that time, but clothes can not be replenished temporarily because they have been produced for a long time."

The little tiger is heading the store line. If the customer can not sell clothes, the business will be affected and the brand will be damaged.

According to expectation, Guo Zhigang has decided to add a certain amount on the basis of the original autumn winter wear orders.

Issa Alan manager Wen Zhiping's biggest feeling is not the influence of the weather, but the rise in costs.

This year, raw materials and labor costs have risen to around 30%, and only 8% of them are pferred to clothing because customers do not accept them.

"Weather impact plus pressure of cost increase will be the winter of the clothing industry by the end of this year, and enterprises with poor risk resistance will probably go bankrupt."

Guo Zhigang predicted.