From T Platform To New Technology &Nbsp, Jia Tai Shoes Constantly Bring Surprises.

Editor's note: the beauty of women needs to show off, but beauty also needs the help of tools to add color. Walking on the fashionable shoes of Italy Milan fashion week is the ultimate aspiration of women.

How to make women buy the impulse to buy shoes and love it, becoming the development goal of every shoe brand.

From T to

"Fashion" is the most important requirement of footwear design.

Because women want to buy, often because they see a favorite style, not because the price is low, shoes have become a part of women's fashion, if only because of needs, a person does not need to have so many different styles of shoes.

Now, the market competition of the global shoe industry is very fierce, and the development of the shoe brand is very difficult. If you want to lead the shoe industry, it will be difficult for you to go to the blue sky.

However, the OLGA (Ou Jia) brand of Guangzhou Jiate footwear company has been providing full range product development and trend prediction for many famous European famous brands such as ALDO, Steve Madden, Bata, JONES and KENNETHCOLE for many years. It has accumulated rich experience, has deeply studied and fully grasped the trend of popularity, and the exquisite footwear technology of Jitai, has made the OLGA brand full of fashionable flavor, and has been favored by many fashion designers and beauty loving women.

Jia Tai shoe industry is not satisfied with the status quo. She also hopes to bring the latest trend of fashion to domestic female friends.

In the 2008 Olympic year, OLGA turned its vision from the global market to China, combining OLGA with Italy's noble lineage with Chinese culture, and launched a series of new products to the mainland, which caused great repercussions.

From the T stage to the new technology, they continue to show one after another surprise to the fashion designers. Now OLGA is launching a series of new products that are synchronized with the European market, fashionable and popular.

{page_break}

Tree corporate culture as a social responsibility

Corporate culture is the soul of an enterprise and an inexhaustible driving force for the development of an enterprise.

It contains a very rich content, the core of which is the spirit and values of the enterprise.

The values here do not refer to all kinds of cultural phenomena in enterprise management, but the values held by employees in enterprises or enterprises in the production and operation of commodities.

If enterprises want to be bigger and stronger, they will surely establish their own core culture and enhance their cohesiveness.

The development of Jia Tai enterprises depends not only on products, talents and management strategies, but also on the core culture of the enterprises themselves.

Over the years, Jia Tai Footwear Co., Ltd. has been able to sing triumphant songs and create miracles on its journey. One of the important reasons is that they have the core spirit culture of "great love".

Jia Tai Huo Yu Jia, chairman of the board in an interview with HC shoe net reporter, said: "in the past few years, the company has donated nearly 2 million yuan to the hope project in Shanxi province. It has built Shanxi County Meng she County hope society primary school, Yuanqu Huafeng hope primary school, Pinglu County North Lu hope primary school, and Taigu County Shui Xiu hope primary school.

In 2008, nearly 200 thousand yuan was donated, and every hope school was equipped with a library. In 2010, the new hope primary school was under construction. The Cathay people responded to the society with boundless love with practical action and conscientiously fulfilled their social responsibilities.

Establish environmental awareness from the source

For China's economy, its trend will always brand specific labels for every year, for example, the "low carbon" in 2010.

It can be said that the advent of low carbon economy is a major opportunity for enterprises to realize the strategic pformation of production and operation mode and product service market, and behind it has brought great risks and challenges to China's footwear industry.

China's export shoes enterprises are numerous, and in recent years, they are beset by anti-dumping and green barriers, and the development of environmental protection products is put on the agenda.

Huo Yu Jia's chairman also has a unique view on the environmental protection of the footwear industry. He thinks, "first, environment and resources are the conditions for an enterprise to survive, and this should also be the gene formed by the core values of shoe enterprises. For the footwear industry, it is necessary to change the way of operation of enterprises with the concept of environmental protection, explore more environmentally friendly production and marketing modes, and make shoes enterprises gain a strong competitive advantage.

In addition, environmental protection production is implemented in the process of shoemaking, such as air dust removal, especially soot desulfurization and sewage treatment to remove waste gas and pollutants from the production process, which can further purify the production environment.

To create a green, healthy and harmonious shoe making industry, establish a sense of environmental protection at the source, start with the popularization of environmental protection shoe materials, and promote the environmental protection trend of the footwear industry. Moreover, Jia Tai has invested a lot of money in developing environmentally friendly products and cleaner production. "

Layout of the national market to sprint 2010

Jia Tai shoes has a high quality international management team, bringing together the development and management elites from Italy, Brazil, India, Taiwan and other parts of the world. The introduction of advanced Taiwan production management system has laid a solid foundation for the rapid development of enterprises.

After coming to China, OLGA adopts the sales model of fast fashion, greatly shortens the time of design and development and pportation, and brings the most fresh and fashionable styles to the domestic consumers.

{page_break}

From January 2008, "OLGA" officially entered the domestic market, positioning in the first-class fashion boutique, stationed in high-end shopping malls, and took the capital Beijing as the starting point of the brand take-off, successively settled in Beijing's Xinguang heaven and earth, Shuang an mall, Baisheng, Zhuang Sheng Guang Guang, Zhong you, Pacific department store, Yansha autris and other front-line shopping malls.

In 2009, the layout of Beijing, Guangzhou and Shenzhen's leading fashion cities was completed.

This year, the OLGA brand will debut in the major cities of Shenyang, Xi'an, Dalian, Shanghai, Hangzhou, Chengdu and Chongqing.

Reflections on changes in domestic economic environment

The appreciation of RMB is expected to become a hot topic recently.

"China's enterprises do not want the renminbi to appreciate, because the sharp rise in the value of the renminbi will stifle China's economic development," said Huo Yu Jia, chairman of the board.

The direct and obvious drawback of the sharp rise in the RMB exchange rate is that the foreign currency valuation of export products suddenly becomes expensive and orders will be substantially lost.

However, the appreciation of the renminbi is not entirely without merit.

The appreciation of the currency will increase the purchasing power, and the import of machinery and equipment, raw materials, and all kinds of imported goods will become cheaper. The asset bubble that China is facing now, even the pressure of inflation, can be greatly relieved.

Because at present, too much money can only chase a small number of domestic products. When more imports are imported, value preservation, value added, and diversified investment, bubbles can be eliminated.

And inflationary goods will be faced with a large increase in supply, and cheap competition in imported products, and people's choices will be more diversified.

In truth,

Enterprise background

Founded in 1999, Guangzhou Jia Tai Shoes Co., Ltd. is a professional footwear company integrating footwear development, production and sales. Its headquarter is located in Victoria Plaza, Tianhe District, Guangzhou, adjacent to Guangzhou Tianhe City and CITIC Plaza.

OLGA brand management department is located in Jinyang building, West Wan Road, Guangzhou. The factory is located in Changhong third industrial zone, Guangzhou, Baiyun District. It covers an area of more than 12000 square meters and employs more than 1000 people.

Professional Italy designer and Taiwan production management system.

It has laid a solid foundation for the rapid development of enterprises.

With many years of experience in the design, development and production of famous brands in Europe and America, the company has the advantage of giving priority to the latest fashion information in the world through its cooperation with the international industry giants. It has strong product development teams and large-scale product instant delivery capabilities, together with customer resources and honest and pragmatic business philosophy all over the country. It is the rapid and steady development of OLGA in the Chinese market.