VANCL Test Water Sportswear Market &Nbsp; V+ Will Sell NBA Final Jersey.

On June 11th, when the world cup in South Africa arrived, VANCL, a well-known clothing online shopping brand, announced recently that it would enter the sports market.

The first sports products mainly covered the world cup T-shirts, tennis skirts, shorts and other costumes have appeared in the VANCL official website.

According to the VANCL public relations department, large outdoor sports products are expected to enter the market in large quantities in September this year.

Tencent technology also understands from the clothing and apparel platform that the website has won the exclusive online sales rights of the NBA finals team Lakers and Celtics ADIDAS clover NBA series T-shirts, and the two top teams will be sold exclusively on vjia.com this Sunday (13).

Rockets, knights, nets and other Chinese fans' hot shirts are also on sale.

According to the survey data, clothing is the highest proportion in the online shopping market, and sports outdoor market accounts for more than 30% of the apparel apparel online shopping.

This time, we are quietly entering the sports outdoor market on the occasion of the world cup. It is regarded as a major product layout, which will have a huge impact on Columbia and other foreign brands.

Fans enter the sports market

In recent years, more and more people are out of the open to pursue health, fashion, leisure, natural and environmentally friendly lifestyles. From this, China has ushered in the rapid development of the outdoor sports market, and the domestic outdoor consumer market has maintained a high growth rate of 40% for several years.

As we all know, fan Kai pin started in men's clothing, with the continuous development of enterprises, at present, VANCL.COM has provided six kinds of fashion apparel including men's wear, women's wear, children's wear, accessories, shoes and home.

According to VANCL's public relations department, the company formally decided to expand its outdoor sports products program at a product planning conference last year.

VANCL said that in addition to the current outdoor market trend, VANCL often receives suggestions from users to increase outdoor sportswear.

As a fast fashion brand relying on Internet marketing, timely interaction with customers and fast feedback to customers are their advantages and are also interpreted as the internal reasons for entering the sports outdoor market.

It is understood that during the world cup, VANCL will launch many fashionable fashion world cup theme T-shirt, shorts and so on at a super low price. The original priced 59 yuan T-shirts will be priced at 29 yuan at the end of the world, and the price will also be expected to continue the "600 thousand pieces of Craziness" every week after the T-shirt is online.

Foreign brands such as Columbia face challenges

Camping, fishing, rock climbing, mountaineering, in recent years, with the rise of these outdoor sports, clothing and equipment related to it has gradually become a new focus of business nuggets.

Insiders predict that China's "big outdoor" market is on the rise. The "big outdoor" concept will contain more than 10 billion yuan in China.

Like some emerging industries, the domestic outdoor products market is dominated by foreign brands.

It is understood that in today's outdoor sports market, world famous brands emerge in endlessly, such as world famous outdoor brands MountainHardwear (Shan Hao), ACME (NORTHLAND), NORTHLAND, Columbia (Columbia), Pathfinder and so on.

According to reports, China is the world's largest outdoor sporting goods production center. Sixty percent of the world's Backpackers, drying shoes, outdoor clothing and accessories come from China.

However, most domestic enterprises are still facing difficulties in low level of fabric development and shortage of stylist designers. They can only make OEM production and earn cheap labor income.

This also indicates that overseas enterprises will enter China's outdoor products market soon.

Before forming a direct competition, expanding the scale of the industry and shaping its brand has become a top priority for the domestic enterprises.

Analysts believe that as a fashion brand relying on Internet achievements, VCM is expected to stand out from foreign brands through its Internet marketing advantages, fast fashion design capabilities and in-depth data mining of Chinese consumers.