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Chief Executive Responded In 2010 That Valentino Would Not Be Sold.

2010/6/12 14:54:00 39

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Valentino, chief executive of Valentino, responded to speculation about an ongoing agreement, saying: "Valentino's owner plans to build the Italy fashion house before selling it, and will not extend its tentacles to potential buyers."

Valentino's chief executive, Stefano Sahib, said: "the company's co partner, Bayer Mira private.

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The foundation and the Marzotto family hope to see that Valentino can make up for the gap with the strong competitors and continue to expand the world market.

According to media reports, Bayer Mira is looking for potential buyers of Valentino. At the Global Luxury Summit, he said: "I don't think so. There's work waiting to be done. The recovery has just begun."

Looking forward to 2010, he said: "last year

retail

With a drop of 7% to 8%, it is expected that in the latter half of this year, sales will increase by about 10% this year.

He went on to elaborate: "Valentino received huge orders from the United States, in addition, wholesalers continue to expand, the brand also benefited from the fixed demand in Asia and increasing trade in the Middle East."

Sahib said: "Valentino plans to increase sales from 240 million euros in 2009 to 400 million euros in 4 years, to a certain extent, expand its primary supply and expand its second-line brand" red. "

"But in the past, he bought the evening of Valentino," he continued.

Full dress

It can't be less than 2000 euros, but now consumers can buy one piece for 1000 euros, as well as 400 euros T-shirts, fashionable jeans and other everyday garments.

"Valentino used to be too extravagant and cheaper, which means trying to admit new customers."

Sahib said, "however, we did not extend the brand to the low end."

Valentino, renowned for his flawless silk chiffon evening dress, was sought after by Hollywood stars.

The company struggled to find new voices after its departure from its founder and designer Valentino Galavagden in 2008.

In the past two years, with the efforts of designers Pier Paolo Piccioli and Maria Grazia Chiuri, the art vane of the fashion shop has gradually regain the heart of fashion critics.

Valentino owns 75 stores worldwide and sells them in 35 other stores through a large number of partners who buy their products.

Sahib said: "the brand will open 5 fashion stores in China this year, and Europe, the United States and Japan will each open one."

Speaking of Dubai, he said: "the Middle East luxury capital partners feel that trade is growing after hard 2009, and the brand is also considering expanding its scale."

He went on to say: "the Middle East market is the second target market after China."

In 2007, Valentino's brand management power, which was at the peak of the market, was purchased by Bayer Mira. At that time, it was part of Valentino's fashion kingdom, and Hugo Boss was also a member of the kingdom.

Due to the economic downturn, in December last year, Valentino's fashion kingdom had to restructure its debts. Bayer Mira and the Marzotto family separated Hugo Boss from debt as an independent economic entity and injected new funds into its business.