Le Tao'S New Round Of Financing Comes To &Nbsp; The Amount Of Financing Is More Than Ten Million Dollars.

Le Tao, one of the biggest online shoe cities in China, announced today that the new round of financing of Le Tao has arrived on Friday night. Its financing level is more than ten million dollars, and the investor is the Tiger Fund of the United States and the German capital of the United States.

This strong news will undoubtedly add a little smoke to China's B2C market, which is at the cusp of the storm.

Although China's B2C industry has long been valued by many VCs, B2C website has not yet been able to solve the problem of profitability well.

Many B2C websites have gone forward, but they also have puzzled the venture capital. What kind of websites do they choose to target?

Le Tao is an honor to become the lucky person of financing in 2010.

As China's leading B2C shoe city, it was founded in May 2008 by Bi Sheng, director of marketing and assistant director of Baidu. The former CEO Lei Jun of Jinshan group serves as director of Le Tao.

So far, the development of Le Tao network has been amazing, and a perfect supply system has been set up. In the first quarter of this year, it has reached more than 1000 sales per day, and rushed to the front line of footwear B2C.

In the B2C website with the longest operating time of 3 years, most websites still work hard in the volatility of 200-400.

What makes people think about it is why it can make a force in a short time from an unknown website to the first tier B2C platform in China? Is it just because of Baidu's CEO or financing?

Objectively speaking, at the beginning of Le Tao's pioneering work, it took "one hundred years old shop" as the mission of an enterprise.

Le Tao has strict quality inspection for all products sold. Le Tao does not allow quality problems to be sold.

Therefore, Le Tao has established deep cooperation with many famous international and domestic brands.

Not only guaranteed the new product's advance shelves, but also enables the consumer to buy the commodity which is more advantageous than the line.

Save all the intermediate links and leave the benefits to the consumers of Le Tao.

Once there is a price difference with the market price, Le Tao will pay for the difference, which is a reflection of their regular feedback to customers.

This is exactly what this new brand shoe city is all about.

On the other hand, Le Tao's new round of financing of $10 million has undoubtedly become a recent highlight.

With the disclosure of the financing details, the Tiger Fund, which has just closed the $150 million financing of Jingdong mall, has just ended, and the layout strategy of B2C investment in China has once again surfaced.

Tigers fund has already set foot in China's top B2C websites.

Tiger Fund is one of the largest hedge funds in the world.

We have invested in several leading B2C websites in China, such as Dangdang, Jingdong, fan and so on.

Chen Xiaohong, general manager of Tiger Fund, said: "Yue Tao's footwear business has grown rapidly in less than a year, but the most important thing is that this growth is achieved almost without advertising.

B2C is a field of long distance running. We believe that in pursuit of speed and scale, companies that are able to control input output ratio are more sustainable.

Yue Tao CEO, Bi Sheng, said that although many investors were optimistic about Le Tao and had many communication with Le Tao, Le Tao chose the same capital and Tiger Fund to enter together because Chen Weili, a German capital partner, was a successful entrepreneur. He once founded an online payment company in the United States and has many years of operation experience in e-commerce.

Tak Tong capital is a venture capital fund focused on investing in Chinese enterprises.

It aims at investing in different stages of consumption, technology, traditional industries, and clean energy, focusing on searching for high growing company with huge market opportunities and excellent management teams.

Currently, it manages over $five hundred million of overseas funds and RMB funds, and with the investment entity Madrone of the Walton family of WAL-MART, USA.

Capital Partners is closely related.

And Tiger Fund's strategic layout of electronic commerce in the world has been started many years ago, especially the netshoes website invested by Tiger Fund in Brazil. It is also a sole footwear B2C of Brazil. It is believed that the two new investors can provide help to the development of Le Tao in addition to funds.

Zheng Jie, executive vice president of Anta group, China's leading sporting goods company, said that Le Tao, as the strategic partner of Anta group, has good Internet experience and strong technology platform, and believes that Le Tao can provide more value to customers and partners. This successful financing is not only the affirmation of the famous venture capital's business model of Yue Tao, but also the prediction of the future of Le Tao.

For the purpose of the new round of financing, Chen Hu, vice president of Le Tao, said that Le Tao has been trying to see its shortcomings in the eyes of customers. Lok Tao's new round of financing should invest more in providing services to users, so as to improve the existing Amoy service system and enhance user satisfaction, and the specific purpose of financing, Le Tao, will be announced at the first time.

In the evening of June 4th, Le Tao, CEO, said in his micro-blog that Le Tao will only make footwear products in the next 3 years, and strive to become a user satisfaction shoes B2C website.