Do You Know The Five Advantages Of Participating In The Exhibition?

Participating in international exhibitions often encounters such problems:

"Why do you want to attend the exhibition?" "

"How can we participate in the exhibition more successfully?"

"How much will we get back from participating in the exhibition?"

In fact, letting exhibitors know the value of the exhibition is the best way for the success and sustainability of the exhibition. So, what are the advantages of the exhibition that should bring value to the exhibitors and are incomparable to other business activities?

1、 Positioning the target of the exhibition - sales

Sales related goals are easier to measure.

1. Order 17%

2. Discover new customers from existing prospects 29%

3. Direct exploration of new customers 41%

4. Enhance product image 13%

2、 Attract buyers

The ways of expression of visitors include:

1. 70% plan to purchase one or more products;

2. Three quarters of people will definitely buy one or more products;

3. 14 out of 15 people said that the exhibition they visited affected their purchase decision;

Although some visitors regard the visit as entertainment, on the whole, 83% of them can influence their company's purchase decisions, or have the right to decide what to purchase or recommend to the purchase department. Therefore, special attention should be paid to the fact that the booth salesperson must be able to conduct professional product introduction and publicity.

3、 Attract new buyers

Research shows that about 88% of the visitors did not receive promotion from the exhibitors within 12 months before the opening of the exhibition.

4、 Cost saving

In the exhibition, exhibitors and customers have face-to-face communication, which can save 30% of the expenses. International professional researchers have compared the cost of door-to-door sales for individuals with the corresponding cost at the exhibition. The former is 302 dollars, including the salary, transportation and entertainment expenses of sales representatives; The latter is $230, including booth design and construction, exhibition freight and travel expenses of exhibitors. This is 56% less than direct sales.

5、 Save time

According to research, the exhibition accelerated the whole sales process and reduced the return visit rate by 40%. For successful sales, the number of visits to traditional sales is about 3.7 times, while the number of visits to exhibitions is only 1.3 times, and 48% of the total number of visits are not required after exhibitions.