Oy Island Plans To Launch A Comprehensive Upgrading Of Its Brand Through 10 Years Of Autumn And Winter New Product Launches
Autumn and winter new products conference
Order-placing meeting
The company has launched a new exhibition hall with a strong lineup to organize the event.
Using the combination of brand dynamic show and static display, the brand new visual image VI, store image SI and new products of autumn and winter in 2010 are displayed grandly. At the same time, the connotation and culture of the brand are shown from various angles and angles.
With the three themes of the woodcut girl, the original call and the fantasy City, the autumn and winter products, with the international fashionable charm and romantic atmosphere, bring the original design and the life tension of the classic brand to the visitors.
It has clearly revealed to the industry the strategic intention of implementing the brand comprehensive upgrading and pformation in the Chinese market.
This year is the fashion of oy island.
Women's wear
Brand 8th anniversary.
Over the past eight years, we have adhered to the characteristics of our own personality and style. We have accurately grasped the dynamics of China's clothing market, observed the wearing psychology and aesthetic requirements of target consumer groups, adhered to the principle of people-oriented innovation design, and continuously injected modern technology, Oriental local culture and emotional elements into products, thus quickly gaining brand recognition, reputation and loyalty in the Chinese market.
After successfully completing the initial marketing network, brand introduction and customer cultivation in the Chinese market, the new development strategy of "product promotion, market promotion, brand promotion and enterprise upgrading" has been launched in the Chinese market since the beginning of 2010.
First of all, we will start with the brand visual image VI and the store image SI, aiming at the specific cultural environment and consumption habits of the Chinese market, with the striking brand LOGO and the unique brand new image VI to give people strong visual impact and mental shock.
Similarly, the new image of OI Island store SI has the feeling of warmth and comfort created by lighting and music, so that consumers can have a comfortable environment.
Through repositioning, integrating and upgrading marketing network and channel resources, and with continuous improvement of customer service, full support and innovative business philosophy for franchisees, we are committed to pursuing win-win cooperation relationship with customers, ensuring customers' satisfaction and franchisee's profit and development, thus building up a strong marketing system in all over the country.
network
And create a strong fashion women's brand image in the Chinese market.
According to oy Island, "the culture of an era affects the clothing of an era. The clothing of an era reflects the mental state and life style of an era. Outstanding design is not only the perfect appearance of clothing, but also the basic psychological and physiological requirements of human beings. With the advent of the era of globalized competition in clothing market, a brand's success is not only based on innovative high-quality products that meet the needs of the market, but also based on advanced business philosophy."
I believe that the industry will also put more eyes on the successful implementation of the brand upgrade and pformation after the island of OI.
Let us look forward to the 2010 new upgrade of the oy Island brand June 22 - 23 new product launches.
- Related reading
Katy &Nbsp; In The Chaotic Market, He Turned Magnificently In The Beautiful And Smart.
|Lining'S Winter Shoes And Clothes Are More Expensive Than The Aggressive Market.
|- Fashion makeup | These 4 Points Depend Mainly On The Woman Who Can Wear Clothes.
- Fashion item | 2020TCE Clothing Custom Exhibition Nanjing Unreal World Dust World Advanced Customization
- I want to break the news. | Seized Calvin Klein, CHANEL ", ", HERMES Gucci3, More Than 10000 Fake Exports.
- market research | How Can The Fashion Industry Copy And Draw Lessons From A Clear Line?
- Celebrity interviews | Xu Kunyuan, Deputy Minister Of The Former Ministry Of Textile Industry, Is Always In My Heart.
- Fashion blog | Famous Artist Zhang Quan's Trend Brand Reviews Childhood Dreams
- Bullshit | Red Charming And Enchanting Is The Most Suitable Sex And Fashion For Women.
- Entrepreneurial path | Clothing Store Shop Decoration Design Points!
- Commercial treasure | Flower Autumn Autumn: How Does Clothing Store Display Information About Seasonal Change Of Goods?
- Entrepreneurial path | What 10 Major Misconceptions Should Be Avoided To Locate Women's Brand Franchised Stores?
- Footwear Standardization Conference Held &Nbsp; AOKANG Lining Active Participation
- Design Of Female Shallow Shoe Door Variant -- Square Shoe Design
- The Spider King Subsidized The "Bright Eye Project" &Nbsp; Donated 700 Thousand For Two Consecutive Years.
- Katy &Nbsp; In The Chaotic Market, He Turned Magnificently In The Beautiful And Smart.
- Fujian Shoe Enterprises From Guerrilla Units To "Regular Army"
- Adidas Launches Toy Story Kids Wear Series
- Ten Alternative Careers Of Female Entrepreneurship
- Students Open Shop To Sell Baozi &Nbsp.
- Odense Case Gives Shanghai Inspiration &Nbsp; Urban Construction Is People-Oriented.
- Of Course, The World Cup Year Will Open A Fan Boutique.