How Can Children'S Clothing Involved In E-Commerce Succeed?

With the rise of e-commerce, especially the rapid development of Taobao, ah, and other platforms, many traditional children's wear industry dealers are fighting for e-commerce. How can children's brand involvement in e-commerce be successful? Ai Zong, please tell me your opinion?

CEO Ai Bin: Brand Company involved in e-commerce, we should do the following:

First, talents, especially those who understand e-commerce and understand the rules of children's clothing industry, are the necessary conditions for making e-business in the industry.

The existing compound talents are not. People who have experience in e-commerce and can really immerse themselves in the children's clothing industry can become such a leader.

The two is the strategic vision and determination of the business leaders. For the traditional enterprises, on the one hand, if they think that e-commerce is to spend a few money to build a website, they can start doing B2C business.

On the other hand, there are divergent opinions about the investment in e-commerce, but most of them are afraid of changing colors.

If a children's clothing brand enterprise wants to do electronic commerce, it must be that the enterprise leader has made up his mind to seek out the leader of the electronic commerce, and make continuous exploration and promotion within the permitted investment scope of the enterprise.

The three is the implementation. In fact, e-commerce is closely related to the core business of the enterprise. From the marketing point of view, it is one of the marketing channels of enterprises. From the operational point of view, it is a "online shopping platform" built on the basis of the company's ERP to meet the needs of the Internet market and multi-channel sales. From a technical point of view, it is an extension of the company's information business from inside to outside.

Therefore, once the leaders are determined to do e-business, their internal motivation and minimum goal is at least to enhance the level of enterprise informatization, especially in order to satisfy the users' "high standard" requirements through e-commerce, to enhance the supply chain level and customer service level of enterprises.

If the above three points are achieved, we must have the necessary conditions for the success of Internet marketing.

This is also the experience we hope to provide for those who want to start business in the field of e-commerce.