Xi Dalong "National Fitness 10000 Miles" Activity Officially Started
Pictured: CCTV host Zhen Zhen interviewed Mr. Xi Lin long, Mr. Lin Shui pan.
Recently, the 2010 signing ceremony of the first official partnership was completed. The historic moment was witnessed by the State Sports General Administration's human resources development center, China sports newspaper general office, and Sino Dragon (China) Co., Ltd.
The news conference, marking the development of China's national fitness business, one of the major brand activities of the 2010 "national fitness 10000 miles" campaign officially embarked on the journey.
It is worth mentioning that at the press conference, CCTV's gold medal host Chen Zhen and his interview with Mr. Lin Shui pan, President of the CCTV, attracted wide attention.
As we all know, the national fitness program has been advocated and implemented by the relevant departments of the state. This is a far sighted move. This is a series of "inquisitive" on behalf of CCTV on behalf of CCTV.
When asked about how Mr. Lin Shui pan, President of Xi Long lung, viewed such a national fitness campaign advocated by the state, Mr. Lin Shui pan told all the reporters present here: "the National Fitness Program" has played a comprehensive role in sports and its social effects.
Through vigorously developing people's sports activities, enriching people's sports and cultural life, advocating the whole society to form a healthy and civilized way of life, and comprehensively enhance the physical quality and health level of the masses.
Promote the whole society's attention to fitness activities and the interest in participation; create a good sports culture atmosphere, promote people's participation and personal experience, and get a healthy body and happy life in sports.
It is imperative and important to implement this policy from an individual or a national perspective.
According to reporter's understanding, Xi De Long Group has always adhered to the main melody of happy sports. This year's marketing initiatives, such as "inter city", are all aimed at shaping the obligations of the industry as a sports industry.
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Pictured: CCTV dialogue site
It is reported that in 2010, he launched a direct attack, and after many examinations, he selectively sponsored several large-scale events. For these outsiders, it seemed like a "great flood" advantage.
President Lin Shui Pan said: "as the sports equipment research and development base of the State Sports General Administration Sports Science Institute, and the first sports consumer brand that successfully landed on the NASDAQ capital market in the US, it has been promoting China's sports industry and taking an active part in the development of the national sports cause.
In recent years, our company has been promoting its brand spirit of "happy fashion, youth publicity and rapid upward" through various marketing methods.
This campaign of "national fitness 10000 miles" campaign calls on all of you to join the national fitness team to enjoy the healthy and happy life of sports and entertainment.
This is a natural harmony with the corporate culture idea of health, happiness, life and fitness.
These activities, which are focused on by Xi long, are the major initiatives that the government strongly supports and promotes the development of the sports industry. It has great significance for our fitness industry.
Experts from the industry analyzed that from the classic of "entertainment for all", "star magic fan Sheng" to "city between" with the aim of "nationwide fitness", Xi Long lung was bringing sports equipment to millions of families, but also widely spread sports, health and happiness.
Taking the lead of CCTV as the leading body to pay attention to the national fitness Wanli line not only made the activity of "2010 fitness exercise for thousands of miles" more meaningful, but also enhanced the brand awareness and brand image of the company, which undoubtedly promoted the vigorous development of the enterprises, so as to achieve the win-win effect supporting the national fitness business and improving the brand image of the product.
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