How Fashionable Are Londoners? Where Is The Secret Fashion?

The members of Maison Martin Margiela are aliens.

They are a mysterious group, mostly born in 1970s, wearing white coats and working in all white furniture and interior headquarters in Paris.

They only communicate with the outside world through Email. The subject is "us". It says, "the essence is that the Maison Martin Margiela presented by our team in the past, now and in the future represents the past, present and future of Maison Martin Margiela," which no one can understand.

These eccentric people control one of the most influential brands in the world.

Marc Jacobs once listed Martin Margiela and Wakubo Rei as the most influential designers.

When Suzy Menkes, a fashion critic, accused blatant copying of the two, Marc Jacobs countered: "anyone who realizes the life of modern society can not avoid the influence of these two designers."

Maison Martin Margiela subverted the code of modern fashion. They stitched the shoulder pads on the evening dress and pformed the old antique skirts into new ones.

All these have won a great reputation for the brand and become a thoughtful female favorite brand.

But Margiela is not a dress for serious intellectuals.

His clothes have a subversive crafty (think of those jackets made of gold wigs or red Christmas decorations). There are also disturbing parts, such as its signature toe boots.

However, behind these experimental works is based on solid pragmatism.

If you need a sweater, a well cut coat, or a pleated T-shirt that is easier to match than a regular T-shirt, Margiela is your first choice.

This autumn show is a tribute to Margiela.

Stella McCartney enthusiastically supports simplicity and Chlo also borrows the aesthetics of Margiela.

If we ask MaisonMartin Margiela staff why this 22 year fashion brand has such a huge influence, they say: "we don't like to define our own works, and then we leave them to you."

In this era of Facebook rampant, Maison MartinMargiela still maintains an anonymous culture similar to the founder of the brand and Belgian Martin Margiela.

Martin Margiela is the most elusive figure in the fashion world. He never photographed or interviewed, and left her own brand last year and handed it to Renzo Rosso (the boss of Diesel, who acquired Maison MartinMargiela in 2002).

Faced with such a change, other brands may be on the brink of collapse, but Maison MartinMargiela is not built on individuals' brand. "Maison is all through team work, our intentions are intact, which keeps us real."

Margiela's staff replied.

They showed little affection for the departure of Martin Margiela, just like a worker bee in the nest.

Based on such a traditional form of work, MaisonMartin Margiela's clothes are very real wear, and the brand has a long life.

As the team said, "when you forget that you are wearing a Margiela dress and feel good, you will realize that you are a Margiela woman."

How fashionable are Londoners?

London, the city of Alexa Chung and Daisy Lowe, Mark Ronson and PeteDoherty, is just like the Burberry ads in recent years, and everywhere is the charming young boys and girls. I started my first trip to England with this question.

First come, in the red night shop and small literature and art collection point to no knowledge of the case, the most direct understanding of the local "fashion scene" way of nature or shopping.

The first stop went to the famous BondStreet.

Within five minutes, I realized that I was in the wrong place, because I did not see a high standard of fashionable people after walking half the street (maybe I did not go the right time), except for the moment I passed by the male supermodel David Gandy at the gate of Louis Vuitton new shop.

Not far away, Dover StreetMarket is the other extreme. A frenzied fashion enthusiast dressed by a house is free from all kinds of easy shopping. Instead, it seems to be pilgrimage to Sichuan.

I had to find another way to see more Oxford Circus for young people.

Fortunately, Topshop didn't let me down.

The flagship store in Oxford Street looks more than two times larger than H&M in Huaihailu Road, and occupies more than five floors, even with Eat bars, salons, nail bars, and return centers! It is said that 1/10 of young people in London are not here. Girls have a variety of styles and sizes. Boys are slim and thin with legs one to one. It can be seen that the image of rock children who was praised by Hedi Slimane was still far from high street.

What impressed me most was a boy wearing a red long hair. He wore khaki shorts and stockings and round shoes. He just attended the Woodstock Music Festival.

Then went to the eastern district. The old slums have become the paradise of the cutting-edge designers.

Last year, only Jeanette shop 1, s, a new store, was opened up. The new store moved to the basement of Start, which is also a boutique. There are JonathanSaunders and Christopher Kane that can not be bought anywhere else.

A clerk there asked me if the leather slippers I wore were Commedes Garcons. When I told him that he was "your own British brand" Church 1, s, he still had little faith in it.

Later, she went to Covent Garden and met many Agyness Deyn and Henry Holland in passers-by.

Living in the forefront of the world fashion - there are high-quality brands such as Reiss, COS, Urban Outfitters and A.P.C. on the street. Londoners' sensitivity to the trend can be seen from the big heat of wooden shoes. But in my view, London fashion, despite personalized signs, is still a relatively simple choice for young people.

For girls, the most popular collocation is leather wear, broken flower skirts, black stockings and short boots. For boys, they are lattice shirts with black jeans and brogue shoes. The frequency of these two models is too high to be overlooked.

And small bowler hat, jeans, retro tee, jeans shorts, leggings, ballet flat shoes and other popular products that do not know how many years are still everywhere, there is no meaning of abdication.

Those days in London caught up with the British Premiere of sex and the city, but I did not read it, but read the critique written by the guardian columnist Hadley Freeman.

She agreed that Carrie and her friends lost their prestige, and I agree with them.

If ten years ago young people still needed TV shows to fashion enlightenment, young people could already teach Carrie to dress.

However, with the popularization of information, people are watching the same magazines and street blogs, wearing the same brand and having the same aesthetic standards, which makes them dress in a somewhat uniform manner.