Han Ying, A Rich And Noble Bird: A Tender "Strong Woman" From The West Lake

Han Ying, the general manager of Fuguiniao Group, sees on her face not only the temperament of professional women, but also tenderness and modesty. The staff of Fuguiniao said that being her staff would not be stressful and would feel relaxed, but this does not mean that Han Ying is not strict, but that she combines the rigor of work with the ease of life better than others.

Perhaps it is because she is from Hangzhou. In addition to her talent and arrogance, this Jiangnan woman has more Jiangnan tenderness in her bones. He has worked hard for nearly 14 years in the business circle of southern Fujian, which likes to fight and win. When it comes to the key to success, Han and Ying lightly owe it to the favorable weather, favorable location and harmonious people. She said: "14 years ago, with a sense of mission, I also brought Italy's experience and concept of shoe making to Fuguiniao, which produced men's casual shoes at that time. With the development of the enterprise, the company's business has expanded from the simple field of men's shoes to the field of fashionable women's shoes, and only success is allowed, not failure! So I think the key to success is that, in addition to good timing, good location, good people, I act as A 'concept and spirit of professional managers'. "

When anywalk, a fashionable and personalized fashion shoe brand, launched, we were also worried about whether Han Ying could communicate effectively with these young teams? In this regard, She showed confidence: "First of all, AnyWalk is the extension and development of Fuguiniao brand and the direction of multi brand operation of enterprises. It breaks two limitations, one is the age limitation, and the other is the crowd level limitation. AnyWalk, to a certain extent, represents the new life and future of Fuguiniao enterprises. As an enterprise manager, and with my own entrepreneurial experience, it gives young teams confidence in success and helps It is my bounden duty to overcome the difficulties and obstacles on their way forward! "

Anywalk is undoubtedly the first step for Fuguiniao to implement its multi brand strategy. How can the Fuguiniao team making fashionable leather shoes balance and coordinate with the Anywalk team making personalized fashion? Han Ying said that the advantage of Fuguiniao is its strong technical force and R&D strength. The feature of Fuguiniao products is to occupy the market with comfort and quality. The advantage of AnyWalk's new team is that it knows more about trends and fashion, is young, daring to think, dare to do and dare to fight, so as to achieve complementary advantages. In addition, this is also a kind of resource sharing. Although there are different teams and two teams, they have a common goal: AnyWalk, so they can share resources and complement each other technically. The theme of AnyWalk is fashion, movement and comfort. Under this concept, designers have achieved mutual coordination and learning from each other.

In today's competitive social environment, women's success is not easy. However, the title of strong women gives people a very strong feeling. Many excellent professional women say that they prefer to be considered as "strong women". Han Ying is such a tough and soft woman.