Trend Of Domestic Sports Shoes Design In Spring And Summer 2011

In the spring and summer of 2011, what kind of concept will be used in the design of domestic sports shoes? What breakthroughs have been made in the use of materials? In view of these problems, He Shengnan, designer of designer shoes and shoes design center, has given his own answer.

Key words: Inheritance

Inheriting the classics and reshaping the classics so that they can express their sense of continuity and history and perform well.

The trend of inheritance caters to functional movements in classical aesthetics. It combines ancient and future concepts and takes the body as the center.

Positioning the market as a potential young person with sport as a work and life style.

We try our best to use the new technology to reshape the classic movement, so that we can express the sense of continuity and history, and have excellent performance. We can add the past products or concepts into the colors of avant-garde fashion, and we can achieve the product of new avant-garde but still retain emotional links.

Let the life of classical things continue, and restore the classics with new technology.

The past and the present, the past and the future may not become important any more. What is important is how we pour new life charm and value in inheriting the inherent precipitation.

NEWBALANCE, NIKE and CONVERSE are the perfect representatives of retro and innovation.

Material trends:

The innovation of material and color for products with retro character can better cater for the fashionable taste of the fashionable city, achieve the effect of bringing forth the new through the old, express the happy expression with color, and make the product glow with fashionable colors.

In the application of materials, some historical or wrinkled or cracked or witnessed the geological features of each historical period, carrying endless memories.

Key words: Innocence

The aim is to create a product that is durable and even handed down from generation to generation.

The core concept of the trend of innocence is the service life - the pursuit of creating a product that is durable and even handed down from generation to generation.

Life expectancy is a more viable green solution.

Color trends:

The ancient colors of nature, the seaside of the 80s of last century, and the popular sports in 80s can all last forever. The classic color matching of time washes becomes the inspiration source of color.

Key words: Sacred

The practical high function material gives users luxurious experience.

The trend of sacred themes is divided into two aspects: the trend of health care mainly focuses on female consumers, while the outdoor elite trend is prepared for experienced global travellers.

This wave of health care is becoming more and more popular among men and women over the age of 30 who earn high incomes, as well as independent full-time mothers and fathers.

Yoga, Pilates and other sports are integrated into "acrobatic yoga". Luxurious enjoyment is reflected in low-key beauty products, practical high-performance fabrics and innovative, tailored one to one fitness courses, which is also a prerequisite for designing more sophisticated products.

Material trends:

The power coloring from the magic power of nature helps us to get physical and mental conditioning in the activities of nature, so that we can get away from the noisy experience of the soul and let our hearts heal and enjoy health.

Attention should be paid to the color needs of women's health preservation, and color energy should be extracted from nature's rich energy to protect women.