Xiu Foot Online &Nbsp; Wenzhou Women'S Shoes Enterprises Enter E-Commerce.

Reporters recently learned that the official B2C site of Zhejiang Sai Shoes Co., Ltd., officially launched on the Internet.

Statistics on the data, the domestic women's shoes market capacity has exceeded 300 billion yuan, the online shopping market is active and abnormal, become an important part of the channel.

Wenzhou women's shoes enterprises have developed rapidly in recent years, but they are trapped in the business mode planning, personnel deployment and other aspects of e-commerce.

"In November 2007, Daphne's official shopping online line; November 2008, BELLE's official mall" Tao Xiu network "on the line.

Moreover, the domestic women's shoes enterprises have two independent B2C stores.

We have been watching this situation. Our shoe industry attaches great importance to the new channel of e-commerce.

We are soberly aware of the strategic significance of B2C, a lower cost, that can break through the new channels of time and space for the future of our enterprises.

What has been thinking is not the problem of not doing electronic commerce, but how to cut into the problem of electronic commerce ", Mr. Lu Haifeng, vice president of marketing of Zhejiang sate Shoes Co., Ltd., told reporters.

Through nearly two years of research and summary, the shoe shoe industry has formulated a complete e-business development strategy.

Decided to take network marketing as an important part of enterprise development strategy.

Xiu foot net is an important part of the enterprise's overall development strategy.

ST.FOX, the famous brand of China's famous brand, and lucky bird, which is represented by the Saite shoe company, is the same as the "Three Guarantees" policy for all online products.

At the same time, the show network is positioned as a window for enterprises to cooperate with network channels, a window for consumer demand feedback, and a window for personalized product customization.

"As a traditional fashion, women's shoe companies that have been on the traditional channels have entered the B2C mall, which is a kind of courage in itself, because it will involve many aspects of the integration and pformation of the enterprise resources, but this exploration will definitely inspire and demonstrate the industry."

China footwear brand network director Li Changqing told reporters.