Consumers: Clothes Are A Bit Expensive This Summer.

Women who love to shop for clothes are a little worried recently. It's the season of changing beauty. Why are clothes so expensive?

　　 Consumers: clothes are a bit expensive this summer.

As the temperature continues to rise, summer clothing enters the peak season of sales, but many consumers who are preparing to buy big buys find that this year's summer wear is a little expensive, especially for some large shopping malls and brand stores, and the price increase is not small. Ms. Zhou said that several brands of women's clothes she used to buy were three hundred or four hundred yuan, but now they will be six hundred or seven hundred.

Mrs. Jiang, who works in a bank in South Street, is very impressed by this. She used to buy several fashionable summer clothes for herself this year, but this year she has been cautious about buying clothes. "This year's ordinary summer clothing at six hundred or seven hundred, not only the price is high, the style does not seem to be." People with similar feelings are much more than Mrs Jiang. The reporter randomly surveyed 15 consumers in the shopping mall, and 12 said that the costumes this summer were indeed more expensive than in previous years.

　 Seller: it's too hard to make money.

"Don't look at expensive clothes. Our profits are even thinner than before." In the three station clothing wholesale market, many clothing wholesalers told reporters this. According to a business surnamed Wang, most clothing has risen to around 10% since the summer. Nearly ten years in clothing business, Wen said that this year's "emotional" weather has clouded his sales. "At this time last year, I could sell more than 200 summer wear a day, but in recent days, on average, I can only sell seventy or eighty pieces a day." Wen said, the people who do the clothing business actually are "watch the day to eat", but this year the weather is really weird and a bit unprepared.

Reason: rising costs

Why did women's clothing go up this summer? Insiders say rising costs of raw materials and labor are the main reasons for the rise in clothing prices.

It is understood that the raw materials of clothing materials are petroleum processing products. In recent years, high oil prices have led to higher prices for clothing fabrics and accessories. And cotton has also seen a gradual rise. At the same time, labor costs have also increased. In addition, some manufacturers say that the increase in circulation costs is also one of the keys to the rise in clothing prices. Dong Rui, director of a well-known clothing brand in our city, said that clothing manufacturers hope to enhance their brand image, and the development of high-grade brands is also a cause of price rise. Because of the fierce competition, many shopping malls are constantly upgrading, eliminating low-end products and developing high-end brands, which will also make consumers feel the price of clothes has increased.

Industry: reasonable pricing to win win

The price of clothing has gone up, but many people feel that the quality of clothes does not seem to be much improved. In an interview with reporters, many brands of clothing are clearly inconsistent with their social status. Although the brand of a brand is worth more than 2000 yuan, its old style and gray color can only discourage consumers. Analysis of the industry, such a price increase will only result in the loss of customers. Only by finding the right combination of cost and profit, consumers will be willing to buy more clothes for themselves. In this way, businesses and consumers will win.