Nanhua Finance: Bosideng Will Have A Good Growth This Year.
Bosideng
(2.25, -0.03, -1.32%, economic real time quotes) (03998) is the largest down garment enterprise in the mainland. Its retail distribution network includes 5662 retail outlets in over 65 cities throughout the country, specializing in the sale of its six largest and new brand down garments, including Bosideng, "snow flying", "KangBo", "ice cream", "double feather" and "upper feather".
Present
Bosideng
We are ready to implement the strategy of four seasons products to enhance profitability. In 09, we began to enter the men's wear market and set up a joint venture to participate in the sales, publicity and development business of the international brand "Rocawear" in Greater China.
Recently, the group decided to launch the "BOSIDENG VOGUE" brand and expand the four seasons of the brand.
Bosideng defines "BOSIDENG VOGUE" as an urban fashion style with its target consumers as urban wage earners and some middle class.
Benefiting from the central support for domestic demand and the cold weather in mainland China last year, Boston down garments
Sale
Chang Wang, coupled with the group's active marketing of its apparel, believes it helps the group enhance its sales line.
It is expected that the group's business will grow steadily this year.
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