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Hangzhou Bailian Outlets Trial Business On Saturday

2010/6/25 12:18:00 172

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The Bailian Outlets, which has long been billboard in Hangzhou's most popular Wulin Square, will be open to trial on Saturday.

Yesterday, the head of Bailian Outlets Hangzhou Xiasha shop revealed that the opening rate will reach 95% this Saturday. Only eight or nine international first-line brands are temporarily absent due to the fact that the progress of the decoration is not up to date. It is estimated that the total opening will be in September, and the discount will be 1-7. The most fresh products are six months to a year ago.

Despite the popularity of Bailian's Outlets in Qingpu, there are still concerns in the industry that the location of Outlets in Xiasha is remote, and there is no shuttle bus.

Moreover, there were many large scale discounts of Outlets test in Hangzhou, and finally they withdrew from the market for various reasons. Whether Hangzhou people's attitude towards Outlets will change because of Bailian, we will wait and see.

Some brands are temporarily absent.

Armani, Zegna, Burberry, MaxMara, Coach, Bally, Ralph Lauren, Hugo Boss, Kenzo, Diesel, Kenzo, 1881, and...

Many of the list of Outlets250 brands are international brands. However, Armani, Zegna, Hugo Boss, Coach, Bally and so on can not be opened as scheduled. "Because the progress of these luxury brands is very slow, such as Burberry will open in mid July, and others may drag on September."

Bailian Outlets official said, most shops take the "big store strategy", like Burberry has more than 600 square meters, Armani and Zegna are also about 400 square meters.

Although some of the first tier brands will be temporarily absent, the 230 brands will be opened as scheduled and the opening rate will reach 96%.

"From the quantity of the brand and the volume of the property, Xiasha Outlets is the same as the Qingpu store."

The official said that the architectural style of Xiasha shop will be more Asian, and the passenger route design and decoration should be better than Qingpu, because the Qingpu store is more successful, so Xiasha store basically depends on the accumulated brand and goods resources.

The discount is limited to "30 percent off".

Although the discount to each brand has not yet been determined, the head of Bailian Outlets shop said.

Discount

The upper limit of strength is "30 percent off", that is to say, it is impossible to produce more than 30 percent off of the strength in the field, and the basic strength is 1-7.

"Take Burberry, half a year ago, the goods on the shelves may be reduced by 30 percent off. If the goods are seriously broken, they may go to 50 percent off districts. If it is 2008 or even earlier, it may hit 70 percent off or even lower."

The responsible person said that the most fresh products were six months ago, because only after the shelves were sold in the stores, would these products appear in Outlets.

"Many of the guests here are right.

brand

And price sensitive, but not sensitive to old and new products. "

The Outlets leader is confident that this format can be seen in Hangzhou.

But people in shopping malls have different opinions: Zhejiang people have a strong ability to consume luxury goods, but it does not mean that Outlets will be very popular, because many customers who buy luxury goods generally do not care about the price, and like to buy fresh goods.

For those who care about the price, luxury goods are still very expensive even if they pay 5-7 discount. How many people like to buy discounts in Hangzhou market?

Luxury goods

What about the guests?

How to ensure "freshness" of goods

It was not the first one that came to Hangzhou to open Outlets, but there were many small and medium-sized Hongkong and other places where Outlets had opened stores in Hangzhou, but eventually ended up in a lonely place. The international famous brand discount Plaza in Xiaoshan hubbo garden was once bustling, but now there are no international brands. Outlets frequently encountered survival problems in Hangzhou, most of which were stuck on the "freshness" of goods.

"Most of the brands in Outlets are directly operated by the company or cooperate with agents. In order to ensure the supply of goods, we check the rate of arrival of goods and the rate of shelves every week. Once we find problems, we can communicate with the brand in a timely manner."

Outlets chief said.

However, people in the industry are worried that the management of big discount outlets is more standardized, but if they cooperate with agents, if the sales are bad, the agents who are willing to profit will be unwilling to take out the goods, and the business will be worse if they can not get good products, which makes it easier to form a vicious circle.

At present, the location of Outlets in Xiasha is not good. There is no shuttle bus. Hangzhou people do not have the habit of driving to Xiasha. Outlets is going to be busy in Hangzhou.